The vaccine landscape in the US is an ever-evolving opportunity requiring vision and forward thinking. The opportunity to shape and grow strategy, execution and commercial goal attainment within the retail channel is an exciting frontier.
The Retail Marketing Director will lead the development and execution of retail channel marketing strategies to optimize GSK’s vaccine portfolio performance. This role will play a critical role in execution of customer-centric solutions with a focus on Retail decision makers and retail field and store level customers. In this role you will be accountable to helping drive optimal vaccine availability and pull-through. The main objective of this role will be to work with the Retail Sales lead, Retail Account Director, and Retail channel managers to help ensure retailers are prioritizing vaccination pull through across chain and pharmacy staff. Reporting to the Head of Retail, VBU, the Retail Marketing Director will ensure serve as the vital bridge between marketing and sales to deliver on GSK’s retail vision.
Key Responsibilities:
Develop and execute retail marketing strategies to drive business growth
Build strong understanding of needs in collaboration with Retail Account Directors and Retail Channel Managers for our retail customers and stakeholders
Own specific retailer performance tracking and narrative including ability to identify successes and areas of opportunity
Build processes in partnership with Innovative Solutions team to bridge the gap between retail performance and systems sales
Define and create content for utilization at both account and field level engagements
Integrate narratives to guide retail interactions and drive engagement
Collaborate with cross-functional teams to align marketing strategies
Essential Attributes:
Strategic vision and analytical acumen via forward thinking mindset so you can anticipate trends and proactively shape strategies
Cross functional leadership and influence in order to build and obtain consensus among brands, account managers and customers
Customer-centric mindset that is able to anticipate what key decision makers at corporate offices, field leaders and store level retail staff need and want in order to meet GSK’s ambition
Operational agility to function and get work done across multiple departments and functions in order to meet the needs of cross functional teams
Why You?
Basic Qualifications:
We are looking for professionals with these required skills to achieve our goals:
Bachelor’s degree
8+ years of marketing experience, pharmacy product development or pharmacy operations experience
3+ years of people leadership
Proven ability to develop and execute marketing strategies in complex environments
Strong communication and influencing skills
Preferred Qualifications:
If you have the following characteristics, it would be a plus:
MBA or Pharm.D preferred
4+ years of retail marketing, retail product development, retail operations, or retail field leadership experience
Knowledge of vaccines, US market dynamics, and retail dynamics
Experience collaborating and influencing colleagues in the commercial organization
Brand management experience specifically within vaccines
Demonstrated analytical skills – ability to understand drivers of performance, synthesize and accurately draw conclusions from data and apply results to inform decision making
Experience with developing and presenting business analysis, storyboarding and vision setting with senior leadership at the business unit head or chain leadership
Capabilities / Competencies
Retail Marketing Strategy & Execution: A strategist who translates business objectives into actionable retail marketing plans — driving vaccine awareness, availability, and pull-through across national retail partners and store-level engagement.
Customer-Centric Commercial Leadership: Deeply attuned to the needs of retail decision makers, field leaders, and pharmacy staff, ensuring marketing strategies resonate at every level of the retail ecosystem and deliver measurable business impact.
Cross-Functional Integration: A connector who bridges marketing, sales, and account management to ensure cohesive messaging, unified execution, and consistent alignment to GSK’s retail vision.
Performance Insight & Optimization: Analytical and outcomes-driven, adept at tracking retailer performance, uncovering insights, and turning data into actionable strategies that elevate customer engagement and commercial results.
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Please visit GSK US Benefits Summary to learn more about the comprehensive benefits program GSK offers US employees.
Why GSK?
Uniting science, technology and talent to get ahead of disease together.
GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade, as a successful, growing company where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas: respiratory, immunology and inflammation; oncology; HIV; and infectious diseases – to impact health at scale.
People and patients around the world count on the medicines and vaccines we make, so we’re committed to creating an environment where our people can thrive and focus on what matters most. Our culture of being ambitious for patients, accountable for impact and doing the right thing is the foundation for how, together, we deliver for patients, shareholders and our people.
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