Director, North America Marketing Activation - Craftsman

Come build something that matters.

It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World™. Sound like you? Join our top-notch team of more than 50,000 diverse and high-performing professionals globally who are making their mark on some of the world’s most beloved brands, including DEWALT®, BLACK+DECKER®, CRAFTSMAN®, STANLEY®, CUB CADET®, and HUSTLER®.

The Job:

As Director, North America Brand Marketing Activation, you’ll steer the team that tactically brings CRAFTSMAN® to life across the U.S. In partnership with the Global Brand Marketing leader, you’ll set the vision, rally the team, and drive unforgettable brand activations that don’t just turn heads — they move product, build loyalty, and fuel our next generation of DIYers.

As part of the North America Brand Activation team, you’ll be a key strategic driver, collaborating across Global Brand Management, Product, and Commercial Leadership to deliver growth through insight-driven, high-impact experiences that make the CRAFTSMAN® brand impossible to ignore.

You’ll get to:

Develop and execute bold activation strategies that accelerate growth, win share of voice, and strengthen brand love among DIYers, pros, and retailers alike.
Partner with top-tier creative and media talent (agencies and our award-winning in-house Studio)to produce content and campaigns that grab eyeballs and drive measurable results.
Orchestrate the full digital marketing playbook — paid, owned, and earned — including SEO/SEM, influencer programs, video, social, retargeting, and next-gen performance tactics.
Champion data-backed decision making, leveraging insights and trends to anticipate where the category is going — and making sure CRAFTSMAN® leads the charge.
Fuel collaboration across the global enterprise, scaling great ideas, content, and campaigns across functions and regions to build a consistent yet locally relevant brand presence.
Elevate product launches into must-see moments, partnering with global brand, product, and channel teams to ensure every new release lands with impact and drives conversion.
Inspire and mentor a high-performing team, fostering creativity, accountability, and a “find-a-way” mentality that reflects the CRAFTSMAN® spirit.

The Person:

You love to learn and grow and be acknowledged for your valuable contributions. You’re not intimidated by innovation. Wouldn’t it be great if you could do your job and do a world of good? In fact, you embrace it. You also have:

Bachelor’s degree required, preferred in business or marketing
MBA preferred
10+ years of experience in brand marketing
5+ years’ experience with leadership of marketing innovation in a either a SKU-intensive brand or multi-brand consumer product portfolio
Prior team leadership of functional experts coaching and developing broader team members throughout a matrix organization.
Experience in high volume retail and / or distributor environment involving complexity in price, channel, and product, with the ability to act as a marketing spokesperson with internal and external customers to generate excitement about launches
Working knowledge of content management systems, product information management systems, and digital assets management platforms
Familiarity with media environment, digital marketing and commercialization

The Details:

You’ll receive a competitive salary and a great benefits plan, including:

Medical, dental, life, vision, disability, 401(k), Employee Stock Purchase Plan, paid time off, and tuition reimbursement.
Discounts on Stanley Black & Decker tools and other partner programs.

And More:

We want our company to be a place you’ll want to be – and stay. Being part of our team means you’ll get to:

Grow: Be part of our global company with 20+ brands to grow and develop your skills along multiple career paths.

Learn: Have access to a wealth of learning resources, including our digital learning portal.
Belong: Experience an awesome place to work, where we have mutual respect and a great appreciation for a wide range of perspectives and experiences.
Give Back: Help us continue to make positive changes locally and globally through volunteerism, giving back, and sustainable business practices.

What’s more, you’ll get that pride that comes from empowering makers, doers, protectors, and everyday heroes all over the world. We’re more than the #1 tools company. More than a driving force in outdoor power equipment. More than a global leader in industrial. We’re visionaries and innovators. As successful as we’ve been in the past, we have so much further to go. That’s where you come in. Join us!

#LI-REMOTE

#LI-LG1

We Don’t Just Build The World, We Build Innovative Technology Too.

Joining the Stanley Black & Decker team means working in an innovative, tech-driven and highly collaborative team environment supported by over 58,000 professionals in 60 countries across the globe. Here, you’ll get the unique chance to impact some of the world’s most iconic brands including STANLEY TOOLS, DEWALT, CRAFTSMAN, MAC TOOLS and Black + Decker. Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history. Come build with us and take your career to new heights.

Who We Are

We’re the World’s largest tool company. We’re industry visionaries. We’re solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our state-of-the-art “smart factory” products and services provide greater quality to our customers & greater environmental and social value to our planet. We are unique in that we have a rich and storied history dating back to 1843, but that hasn't stopped us from evolving into a vibrant, diverse, global growth company.

Benefits & Perks

You’ll get a competitive salary and a comprehensive benefits plan that includes medical, dental, life, vision, wellness program, disability, retirement benefits, Employee Stock Purchase Plan, Paid Time Off, including paid vacation, holidays & personal days, and tuition reimbursement. And, of course, discounts on Stanley Black & Decker tools and products and well as discount programs for many other vendors and partners.

What You’ll Also Get

Career Opportunity: Career paths aren’t linear here. Being part of our global company with 60+ brands gives you the chance to grow and develop your skills along multiple career paths.

Learning & Development:
Our lifelong learning philosophy means you’ll have access to a wealth of state-of-the-art learning resources, including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).

Diverse & Inclusive Culture:
We pride ourselves on being an awesome place to work. We respect and embrace differences because that’s how the best work gets done. You’ll find we like to have fun here, too.

Purpose-Driven Company:
You’ll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism, giving back and sustainable business practices.

EEO Statement:
All qualified applicants to Stanley Black & Decker are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran’s status or any other protected characteristic.

If you require reasonable accommodation to complete an application or access our website, please contact us at (860) 827-3923 or at accommodations@sbdinc.com. Due to volume, we cannot respond to unrelated inquiries about the status of a completed application or resetting an account password.

Know Your Rights: Workplace discrimination is illegal (eeoc.gov)