Director, Campaign Operations & Solutions

• Direct and oversee a portfolio of high-impact initiatives, balancing resources and timelines across multiple workstreams. 
• Define the strategic vision for omni-channel campaign solution design and ensure alignment with enterprise marketing goals. 
• Establish KPIs and governance frameworks to measure the impact of advanced campaign solutions on customer engagement and business outcomes. 

Enterprise Solution Architecture 

• Oversee the development of scalable, reusable campaign frameworks that standardize architecture across the enterprise. 
• Partner with Product, Engineering, and Data Science leadership to shape long-term investments in MarTech platforms, ensuring extensibility and innovation. 
• Drive the integration of advanced decisioning, predictive analytics, and real-time personalization into customer journeys. 
• Lead the design and delivery of advanced omni-channel campaign solutions that enable real-time, data-driven customer engagement across email, push, SMS, in-app, direct mail, and digital media channels. 

Team Leadership & Talent Development 

• Lead, mentor, and grow a global team while fostering a culture of innovation, accountability, and continuous improvement across the MarTech organization. 
• Champion cross-training and skills development in emerging tools, data-driven design, and advanced campaign orchestration. 

Cross-Functional Influence 

• Serve as the executive-level liaison between Marketing Technology and enterprise stakeholders, ensuring campaign capabilities support larger business strategies. 
• Represent MarTech in executive forums, articulating the business value of advanced campaign capabilities to senior leadership. 
• Drive adoption of standardized campaign solution design principles across marketing and product portfolios. 

Operational Excellence & Governance 

• Establish enterprise-wide design standards, data governance practices, and compliance frameworks to ensure campaign solutions meet regulatory and privacy requirements. 
• Promote operational efficiency by driving automation, modular design, and continuous optimization of marketing workflows. 
• Consistent exercise of independent judgment and discretion in matters of significance.
• Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) as necessary.
• Other duties and responsibilities as assigned.

QUALIFICATIONS

• Bachelor’s degree in Marketing Technology, Engineering, Computer Science, or related field (Master’s preferred). 
• 10+ years of experience in enterprise-level marketing technology, including at least 5+ years leading large teams and managing portfolios of omni-channel campaign initiatives. 
• Proven track record of defining strategy and driving adoption of advanced campaign design across complex B2C enterprises. 
• Experience managing large portfolios in complex cross-matrixed organizations 
• Deep expertise in Adobe Experience Platform (AEP), Adobe Campaign, and Adobe Journey Optimizer, with experience integrating advanced CDPs and decisioning platforms. 
• Demonstrated success influencing senior executives and aligning technical strategy with business goals. 
• Strong financial and resource management experience 
• Excellent communication, negotiation, and stakeholder management skills  

Preferred Qualifications:

• Master’s degree in Business, Marketing Analytics, or related discipline. 
• Adobe certifications in AEP, Campaign, or Journey Optimizer. 
• Experience developing enterprise roadmaps for MarTech ecosystems, including real-time decisioning, customer data platforms, and AI-driven personalization. 
• Background in telecom, media, or similarly complex and highly regulated industries. 
• Prior experience building and leading global or distributed teams. 

#EBICareers

Employees at all levels are expected to:

• Understand our Operating Principles; make them the guidelines for how you do your job.
• Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
• Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
• Win as a team - make big things happen by working together and being open to new ideas.
• Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
• Drive results and growth.
• Support a culture of inclusion in how you work and lead.
• Do what's right for each other, our customers, investors and our communities.

Disclaimer:

• This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications