Ohio State University

Digital Content Specialist (HS)

Medical Center Campus Full time

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Job Title:

Digital Content Specialist (HS)

Department:

Health System Shared Services | Communications and Marketing

Scope of Position
The Ohio State University Wexner Medical Center's Digital Strategy team, a collaboration between the Marketing & Strategic Communications and Information Technology departments, is responsible for the OSU Wexner Medical Center's (OSUWMC) web/mobile properties, which include the main OSUWMC public site, the College of Medicine's site, and dozens of other department or center web, mobile, email and social presences.


Position Summary

The Digital Content Specialist is responsible for producing content across The Ohio State University Wexner Medical Center websites with a focus on patient-centered content. They are part of the Service Line Web Content team, collaborating with marketing, digital, and clinical teams to plan, write, and produce content for the medical center websites. The Digital Content Specialist is responsible for all aspects of a content project — from initial research and discovery, gathering input from industry, marketing, and clinical leaders, integrating search engine optimization (SEO) recommendations and brand standards into written content, to project setup and communication. They work closely with the User Experience (UX) Design team to build and publish content. The Digital Content Specialist continually seeks ways to improve our content development and marketing efforts to best meet the needs of our patients.

They will:

  • Write and develop content that aligns with SEO recommendations, brand guidelines, and style standards to meet the needs of our patients, faculty, students, and staff.
  • Assist manager and Sr. Digital Content Specialists to gather requirements from marketing and clinical teams to ensure alignment with business objectives and operational realities.
  • Conduct comparative research with similar organizations to identify opportunities for content improvements and best practices integration.
  • Manage workflows within project management tools to update and communicate status to project management, digital and marketing team members.
  • Adhere to established processes designed to optimize outcomes. 
  • Assist with efforts to secure and manage approvals on content development from marketing and clinical leaders.
  • Collaborate with UX, SEO, proofing, and other teams to optimize and produce high-quality content.


Required Qualifications

  • Bachelor’s degree in journalism, English or related communication field or equivalent combination of education and experience.  
  • Minimum of 3 years of proven experience in writing, communication, public relations or related field required with relevant digital content creation and management experience preferred
  • Knowledge and proven record of writing, content development and usage of AP style
  • Strong understanding and proven experience in web design concepts and implementation as it relates to content development.
  • Experience interviewing subject matter experts, clinical leaders and executives
  • Proven track record of gathering input from multiple sources, conducting competitive and related research to inform the writing process.

Additional Information:

Our Comprehensive Employee Benefits Include:

  • An array of retirement plan options, each with a generous employer contribution.
  • Affordable health insurance options, including dental, vision and prescription coverage that begin on day one.
  • Paid vacation and sick leave, including short and long-term disability and paid parental leave.
  • Get the most out of the Public Service Loan Forgiveness program.
  • And much more!

Location:

Ackerman Rd, 650 (0241)

Position Type:

Regular

Scheduled Hours:

40

Shift:

First Shift

Final candidates are subject to successful completion of a background check.  A drug screen or physical may be required during the post offer process.

Thank you for your interest in positions at The Ohio State University and Wexner Medical Center. Once you have applied, the most updated information on the status of your application can be found by visiting the Candidate Home section of this site. Please view your submitted applications by logging in and reviewing your status. For answers to additional questions please review the frequently asked questions.

The university is an equal opportunity employer, including veterans and disability. 

As required by Ohio Revised Code section 3345.0216, Ohio State will: educate students by means of free, open and rigorous intellectual inquiry to seek the truth; equip students with the opportunity to develop intellectual skills to reach their own, informed conclusions; not require, favor, disfavor or prohibit speech or lawful assembly; create a community dedicated to an ethic of civil and free inquiry, which respects the autonomy of each member, supports individual capacities for growth and tolerates differences in opinion; treat all faculty, staff and students as individuals, hold them to equal standards and provide equality of opportunity with regard to race, ethnicity, religion, sex, sexual orientation, gender identity or gender expression.