Digital Campaign Program Manager - FT - Days - Marketing and Communication @ MV

El Camino Health is committed to hiring, retaining and growing the best and brightest professionals who will carry our mission and vision forward.  We are proud of our reputation in the community: One built on compassion, innovation, collaboration and delivering high-quality care.  Come join the team that makes this happen.

Applicants MUST apply for position(s) by submitting a separate application for each individual job posting number they are interested in being considered for.

FTE

1

Scheduled Bi-Weekly Hours

80

Work Shift

Day: 8 hours

Job Description

Digital Campaign Program Manager aids digital acquisition efforts focused on patient growth and medical professional recruitment. This role will be responsible for planning, executing, and optimizing multi-channel performance marketing campaigns across paid search, social, display, and email, with a strong emphasis on measurable results and ROI.

Key Responsibilities:

•  Develop and implement performance marketing strategies across paid search, paid social, display, email, and content marketing to drive patient acquisition and provider recruitment.

• Manage and optimize digital ad campaigns on platforms such as Google Ads, Meta Ads, and LinkedIn Ads, including targeting, bidding, and creative testing.

• Leverage audience targeting techniques such as lookalike audiences and audience matching to improve campaign precision and reach.

• Ensure all data and handling practices comply with healthcare regulations (e.g. HIPAA) and privacy standards.

• Collaborate with internal teams and external vendors (e.g., web developers, designers) to create compelling, brand-aligned ad creatives and landing pages.

• Conduct A/B and multivariate testing on ads and landing pages to improve conversion rates and user experience.

• Analyze campaign performance using tools like Google Analytics, Meta Business Suite, and other analytics platforms to identify trends and optimize strategies.

• Manage marketing budgets effectively, ensuring optimal allocation across channels and maximizing return on investment (ROI).

• Support cross-functional collaboration with sales, product, and operations teams to align marketing efforts with broader business goals.

• Stay current with digital marketing trends, tools, and best practices, especially within the healthcare marketing and physician publication space.

• Identify gaps and opportunities in patient and provider engagement to inform future marketing initiatives.

• Ensure all marketing campaigns and data handling practices comply with healthcare regulations

Qualifications:

• Bachelor's degree in marketing or equivalent professional experience

• 5 years plus experience in performance marketing, preferably in healthcare, ecommerce or a regulated industry.

• Proficiency in Google Ads, Meta Ads, LinkedIn Ads and analytics platforms (e.g., Tealium Salesforce Marketing Cloud, Tableau and similar).

• Strong understanding of audience segmentation, targeting, and retargeting strategies.

• Experience with email automation platforms and CDPs.

• Demonstrated ability to analyze data, draw insights, and make data-driven decisions.

• Familiarity with conversion rate optimization (CRO) and landing page testing

• Excellent project management and communication skills.

License/Certification/Registration Requirements

Google Ads Certification

Salary Range:

$57.75 - $86.62 USD Hourly

The Physical Requirements and Working Conditions of this job are available.  El Camino Health will provide reasonable accommodations to qualified individuals with a disability if that will allow them to perform the essential functions of a job unless doing so creates an undue hardship for the hospital, or causes a direct threat to these individuals or others in the workplace which cannot be eliminated by reasonable accommodation.

Sedentary Work - Duties performed mostly while sitting; walking and standing at times. Occasionally lift or carry up to 10 lbs. Uses hands and fingers. - (Physical Requirements-United States of America)

An Equal Opportunity Employer:
El Camino Health seeks and values a diverse workforce. The organization is an equal opportunity employer and makes employment decisions on the basis of qualifications and competencies. El Camino Health prohibits discrimination in employment based on race, ancestry, national origin, color, sex, sexual orientation, gender identity, religion, disability, marital status, age, medical condition or any other status protected by law. In addition to state and federal law, El Camino Health also follows all applicable fair and equitable employment policies from the County of Santa Clara.