Digital and Marketing Lead

Job Description:

The Role

The Digital and Marketing Lead will lead digital marketing activities for Terex MP business lines and oversee all marketing responsibilities for two Terex Environmental brands. This hybrid role requires expertise in digital channels, campaign management, and brand marketing, supporting the growth and visibility of multiple brands within Terex MP.

Title:                            Digital and Marketing Lead– Centralized Services

Reports to:                  Group Marketing Manager, Centralized Services

Location:                     Northern Ireland

Responsibilities

Digital Marketing (Terex MP brands):

• Develop and execute digital strategies for multiple Terex MP brands.
• Manage lead generation, CRM/email, PPC, SEO, website, social media, webinars, and analytics.
• Collaborate with Sales & Marketing teams to align digital initiatives with business goals.

Brand Marketing (Terex Environmental brands):

• Create and implement marketing plans, manage budgets, organize tradeshows, advertising, and content creation.
• Support sales teams with tailored marketing collateral and campaigns.
• Drive brand awareness and engagement through multi-channel activities.

General:

• Balance priorities across brands and business lines.
• Ensure compliance with GDPR and data protection.
• Analyze and report on campaign performance.
• Other duties as assigned.

Experience & Qualifications

• Degree in Marketing, Business, or related field.
• 2+ years’ experience in digital and brand marketing, ideally across multiple brands or business lines.
• Proven experience with CRM/email platforms, data analysis, and campaign management.

Skills

• Strong collaboration and communication skills
• Numerate with the ability to produce reports and derive valuable insights and analysis

• Advanced level of computer literacy in Microsoft packages, particularly in Excel
• Excellent team player
• Ability to work in a fast-moving dynamic environment
• Confident and articulate communicator capable of inspiring strong collaboration in an organization
• A proven ability to work quickly and efficiently with accuracy and attention to detail
• Ability to handle and complete multiple projects under tight deadlines.
• Ability to maintain strict confidentiality.

This role requires a willingness to work a flexible schedule and may require some travel in support of promotional activity however it is expected to be minimal.

If you are interested in an open position but feel you may not meet all the listed qualifications, we still encourage you to apply.

Terex Overview:

Terex Corporation is a global industrial equipment manufacturer of materials processing machinery, waste and recycling solutions, mobile elevating work platforms (MEWPs), and equipment for the electric utility industry. We design, build, and support products used in maintenance, manufacturing, energy, minerals and materials management, construction, waste and recycling, and the entertainment industry. We provide best-in-class lifecycle support to our customers through our global parts and services organization, and offer complementary digital solutions, designed to help our customers maximize their return on their investment. Certain Terex products and solutions enable customers to reduce their impact on the environment including electric and hybrid offerings that deliver quiet and emission-free performance, products that support renewable energy, and products that aid in the recovery of useful materials from various types of waste. Our products are manufactured in North America, Europe, and Asia Pacific and sold worldwide.

At Terex, we fully embrace the increasingly diverse world around us and strive to create an empowering and welcoming workplace culture. We are passionate about producing equipment that helps improve the lives of people around the world and providing our team members with a rewarding career and the opportunity to make an impact. 

While our operations are global, each office or factory is a close-knit community.  We value diversity, equity and inclusion, safety, integrity, respect, servant leadership, courage, citizenship, and continuous improvement.  It's an exciting time to be part of the expanding manufacturing sector - come join us!

Additional Information:

We see inclusion as a key to our success and are committed to actively foster a culture where every team member feels valued, listened to, and appreciated. We are committed to being fair and impartial in our decisions, ensuring equity within our workplace. As an Equal Opportunity Employer, employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability or other characteristics protected by law.

The Company offers competitive salaries, advancement opportunities, and a full range of benefits, including Westfield health care for you and your dependents, contributory pension scheme, life assurance cover, employee stock purchase plan and access to global learning and development programs offering accredited and specialist training.