Demand Generation Manager, Events

About Customer.io

Over 8,000 companies — from scrappy startups to global brands — use our platform to send billions of emails, push notifications, in-app messages, and SMS every day. Customer.io powers automated communication that people actually want to receive. We help teams send smarter, more relevant messages using real-time behavioral data.

We’re looking for a creative, detail-loving Demand Generation Manager, Events to help us bring Customer.io to life across virtual and in-person experiences. From webinars and workshops to field activations and sponsored conferences, you’ll play a key role in building events that spark curiosity, deepen trust, and fuel our demand engine.

You’ll partner closely with teams across Demand Gen, Content, Design, Partnerships, and Sales to create events that feel polished, thoughtful, and unmistakably “us.” If you love crafting memorable moments, thrive in fast-moving environments, and get energized by using data to make every event better than the last, this role is for you.

This role includes 15%+ travel for field events, conferences, and onsite support.

What we value

• Human-centered experiences. You create events that feel thoughtful, relevant, and genuinely useful.
• Collaborative energy. You work smoothly across teams and make alignment feel easy.
• Insight-driven decisions. You let data guide you while keeping the attendee experience at the center.
• Action with intention. You move quickly, adapt gracefully, and learn from every event.
• Operational clarity. You bring structure, calm, and consistency to fast-moving work.

What you’ll do

Event planning & coordination

• Support the planning and coordination of Customer.io’s global events calendar — from virtual sessions and webinars to field events and industry conferences.
• Partner with the Senior Demand Gen Manager and broader marketing team to define goals, audiences, formats, and success metrics.
• Help evaluate sponsorships, speaking slots, event formats, and new opportunities that align with our demand goals
• Work closely with cross-functional partners to ensure every event feels cohesive and aligned with our campaigns and messaging.

Execution & project management

• Manage the day-to-day logistics that make events successful: vendor coordination, timelines, run-of-show, speaker prep, and on-the-ground or virtual support.

  Partner with Content, Design, Product Marketing, and Sales to develop compelling event assets and presentations.

• Oversee registration flows, pre-event communication, and the attendee experience — from first touch to follow-up.

• Step in wherever needed to keep events running smoothly, calmly, and on-brand.

Audience growth & promotion

• Execute multi-channel promotional plans across email, social, paid, and partner channels.
• Build and optimize landing pages, forms, and registration workflows.
• Collaborate with RevOps and Lifecycle teams to ensure lead capture, routing, and follow-up happen correctly and quickly.
• Manage attendee communication throughout the event lifecycle.

Performance & optimization

• Track event performance — registrations, attendance, engagement, and pipeline impact.
• Share insights and recommendations to help us continually improve ROI and attendee experience.
• Maintain documentation, templates, and repeatable workflows that make running events smoother and more scalable.
• Partner with RevOps to ensure clean attribution and accurate reporting across systems.

What we're looking for

You’re a hands-on, highly organized marketer who loves building great experiences and understands how events translate into pipeline. You stay grounded under pressure, thrive in a distributed environment, and enjoy the collaboration required to make events exceptional.

• 3+ years in event marketing, demand generation, or integrated marketing within B2B SaaS.
• Experience supporting or running a mix of virtual events, webinars, and in-person activations.
• Strong project management skills — you juggle timelines, tasks, and teams with ease.
• Experience collaborating with Sales and supporting event-driven follow-up.
• Comfortable with marketing automation tools (HubSpot, Customer.io, Marketo, etc.) and Salesforce.
• Familiarity with webinar platforms (Livestorm, Zoom, ON24, etc.) and event management tools.
• Understanding of lead capture, UTMs, attribution, and event funnel performance.
• Ability to partner with RevOps to troubleshoot data flows and ensure clean reporting.

What success looks like

• Events run smoothly, predictably, and with a little bit of Customer.io magic.
• Attendance and engagement steadily increase across webinars and field activations.
• Sales and Marketing feel tightly connected and supported by event-driven pipeline.
• You surface insights that help us get sharper, smarter, and more efficient over time.
• Our playbooks, templates, and processes get better — and help the whole team move faster.

Compensation & Benefits

We believe in transparency. Starting salary for this role is $110,000 USD (or equivalent in local currency) depending on experience and subject to market rate adjustment.

We know our people are what make us great, and we’re committed to taking great care of them. Our inclusive benefits package supports your well-being and growth, including 100% coverage of medical, dental, vision, mental health, and supplemental insurance premiums for you and your family. We also offer 16 weeks paid parental leave, unlimited PTO, stipends for remote work and wellness, a professional development budget, and more.

See full benefits here →

Our Process

No gotchas, no trick questions - just a clear, human process designed to help both of us make an informed decision.

• 30-minute video call with Recruiter
• 45-minute video call with Senior Events Demand Gen Manager
• 30-minute video call with Hiring Manager
• 1 week to complete a take-home assignment followed by a 45-minute review call

All final candidates will be asked to complete a background check and employment verifications as part of our pre-employment process.

Customer.io recognizes the stifling impact of systemic injustice on diverse communities. We commit to using our influence to increase inclusion and equity within the tech industry. We strive to build an inclusive team culture, implement bias-free hiring practices, and develop community partnerships to expand our global impact.

Zoom is the only video conference platform that we use, virtual interviews will be conducted using the video capability (i.e., not via the chat), and offers will be extended in writing on official Customer.io letterhead. Please be vigilant in all of your job search activity, and if you have any questions please contact jobs@customer.io.

Join us!

Check out our careers page for more information about why you should come work with us! We believe in empathy, transparency, responsibility, and, yes, a little awkwardness. If you’re excited by what you read — apply now.