General Motors

CX Data & Insights Analyst

Warren, Michigan, United States of America Full time

Job Description

The Role

This position is responsible for transforming structured and abstract data into clear, compelling stories that drive customer experience strategy. The role requires strong analytical skills, experience with SQL and Power BI, and the ability to synthesize Voice of Customer (VoC) insights. You will support the team through both structured and ad hoc analysis, working in an environment that often requires flexibility and adaptability. The role includes preparing and presenting regular reports and dashboards, as well as responding to emerging business questions with custom studies and analyses. You will be responsible for uncovering customer and product insights, synthesizing data from multiple sources, and communicating findings through clear, compelling presentations for leadership and cross-functional teams.

What You'll Do (Responsibilities):

  • Compile and analyze structured and unstructured data from multiple sources, including VoC platforms, operational databases, and business systems.

  • Develop and maintain Power BI dashboards and ad hoc reports to visualize customer experience metrics and insights.

  • Query data using SQL to support deep-dive analyses and answer business questions as they arise.

  • Synthesize complex data into clear, actionable stories and presentations for leadership and cross-functional teams.

  • Collaborate with business partners to understand evolving needs and deliver insights that drive CX improvements.

  • Present findings in a compelling, easy-to-understand manner, tailoring communication to technical and non-technical audiences.

  • Support the team in both regular and ad hoc capacities, adapting to ambiguous and evolving business priorities.

  • Identify opportunities for process improvement and recommend data-driven solutions.

Your Skills & Abilities (Required Qualifications):

  • Bachelor’s degree in Business, Analytics, Computer Science, or related field, or equivalent experience.

  • 2 years’ experience in a data analyst, business analyst, or customer experience insights role.

  • Proficiency in SQL and experience building reports/dashboards in Power BI.

  • Experience working with VoC platforms (e.g., XM Discover/Clarabridge, Qualtrics, Medallia).

  • Strong presentation and storytelling skills; ability to translate data into actionable insights leveraging tools like PowerPoint and other Microsoft Office applications.

  • Comfortable working in an ambiguous, fast-paced environment with shifting priorities.

  • Excellent interpersonal and communication skills.

What Can Give You A Competitive Edge (Preferred Qualifications):

  • Experience with additional analytics tools (e.g., Tableau, Python, Databricks).

  • Experience working with Salesforce.

  • Prior experience in customer experience, reporting, or analytics in a large organization.

  • Familiarity with sentiment analytics, survey platforms, or customer feedback systems.

  • Experience supporting leadership with executive-level presentations and reports.

#LI-AP1

GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc). This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}. The selected candidate will be required to travel <25% for this role. This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate.

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us 

We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.

Benefits Overview

From day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.

Non-Discrimination and Equal Employment Opportunities (U.S.)

General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.

All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws. 

We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.

Accommodations

General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.