Customer Sales Analyst, Kroger & Harris Teeter

Finding the right place to grow your career isn’t (over) easy, so we’re here to help by sharing a few reasons why the grass is greener at Vital Farms. We think you’ll appreciate our focus on Conscious Capitalism, which drives business decisions that benefit all our stakeholders (leading to even better business results). You might be drawn to our innovative approach and refusal to settle for the “way things have always been done.” Or you could find it exciting to grow your skills while working for an industry-leading brand. Whether you’re into our values, our brand, or our egg-cellent puns, we hope you’ll join our Crew and help us change the world 108 square feet at a time! 

At Vital Farms, we’re proud of the diverse communities we serve and the stakeholders who help bring our purpose to life. We’re committed to fostering an inclusive and collaborative environment where every crew member feels valued. We see this as one of our greatest strengths - and your role is key to helping us build on it. 

 

Your Role:

Reporting to the National Account Manager, Kroger & Harris Teeter, including strong collaboration with the Director of Sales, East, the Customer Sales Analyst will support growing Vital Farms’ grocery presence within total Kroger enterprise business. You’ll manage the details that keep our sales organization running smoothly — from deductions and supply chain performance to reporting and analytics — while also gaining exposure to customer-facing work, category reviews, and strategic planning including internal business reviews. The right candidate will have a strong analytical foundation, a desire to work cross-functionally, and ambitions to grow.    

What You'll Do: 

• Supply Chain & Forecast Support 
  • Monitor orders, fill rates, and forecast accuracy, escalating risks early to ensure high customer service levels  
  • Collaborate with supply chain & customer service teams to address out-of-stocks and improve operational efficiency for those customers 
• Sales Analytics & Insights 
  • Develop weekly and/or monthly reports on sales, shopper marketing, distribution, and promotional effectiveness for select customer base 
  • Leverage syndicated data (Circana) and strong familiarity with retailer systems (84.51/Stratum) to uncover growth opportunities 
  • Work closely with COE including Sr. Retail Insights team on specific customer data bases focused on creating customer centric solutions supporting Harris Teeter & Kroger  
• Deductions & Trade Spend Management 
  • Review, analyze, and resolve trade deductions in partnership with account managers, finance, and customers 
  • Track recurring deduction issues & recommend fixes that improve process to reduce future claims 
• Sales & Customer Exposure 
  • Support the development of customer-facing presentations and, where appropriate, participate in meetings 
  • Assist with category reviews & joint business planning discussions to learn firsthand how retailers and brands collaborate 
  • Participate & help organize internal east team sales monthly/quarterly meetings along with team scorecards & presentations  

What You Bring to the Table: 

• Bachelor’s degree in business, finance, supply chain, marketing or other related fields 
• 1–2 years of CPG experience in sales support, supply chain, trade deductions, finance, or analytics (internships and entry-level roles applicable!). 
• Ability to travel for customer & internal meetings, including training, etc. (anticipating 25-33% travel)  
• Must be located near a major regional airport in EST/CST, Cincinnati location preferred.
• Strong analytical skills with proficiency in Excel & PowerPoint; familiarity with data visualization tools (Power BI) is a plus 
• Exposure to syndicated data (IRI, Nielsen, SPINS) or retailer systems is helpful, but not required — willingness to learn is key. 
• Excellent organizational skills with attention to detail & ability to manage multiple priorities. 
• Strong communication and interpersonal skills, with the confidence to engage in cross-functional teamwork. 
• Curiosity, adaptability, and a growth mindset — you’re eager to learn the grocery/CPG industry and grow into a sales leadership role 
• Alignment with Vital Farms’ values: teamwork, accountability, and pride in building something meaningful 
• Proven ability to work independently, as well as collaboratively 
• Highly adaptable & resourceful 
• You’re no hero – You know the power of teamwork and celebrate the work of others before your own.
• You give a sh*t – You believe in acting like an owner and making Vital Farms a place to be proud of.
• You raise the standards – You know growth can be hard, but you strive to improve yourself and others each day.
• You can walk in someone else’s boots – You seek to understand other’s viewpoints and think that you get to better answers by sitting on the same side of the table.
• You don’t walk on eggshells – You’re not afraid to leave the bullsh*t behind and have honest conversations.
• We recognize that talent comes in many forms. Even if you don’t meet every requirement, we encourage you to apply. You may have strengths we haven’t yet considered! 

What We Bring to the Table:

• A fast-paced, energetic, remote environment with passionate people who are leading a movement to bring ethically produced food to the table.
• Competitive pay and benefits (Medical, Dental, Vision, and Paid Parental Leave, just to name a few).
• Generous retirement contributions: 401(k) + 3% Contribution from Day 1.
• Free eggs and butter (yes, really!), along with friends and family discounts. 
• Fun team SWAG that will make you the talk of the town.
• Professional development opportunities and an amazing team dedicated to your growth.