Customer Marketing Manager (Hybrid - Austin, TX)

Customer Marketing Manager

Location: Austin, TX (Hybrid — 3 days in office per week)

About Us

At Togetherwork, we bring people together through technology, collaboration, and shared success. Our mission is to help organizations thrive by building connections that last. We believe great customer relationships are at the heart of everything we do, and we’re looking for a leader who shares that vision.

About the Role

We’re looking for a Customer Marketing Professional to join our marketing team and play a critical role in building deeper relationships with our existing customers. This person will focus on developing and executing engaging campaigns that nurture customer loyalty, drive product adoption, and uncover growth opportunities within our customer base. The ideal candidate will be highly customer-centric, data-driven, and creative in finding ways to strengthen retention and expand customer value. A knowledge of embedded financial services offerings is preferred, as this will help create targeted, relevant messaging for our customer segments.

Key Responsibilities

• Design, launch, and optimize customer-focused marketing campaigns that drive adoption, retention, engagement, and upsell opportunities.
• Partner with customer success, product, and sales teams to understand customer needs and deliver timely, relevant content across email, in-app, webinars, and community platforms.
• Develop customer journeys and nurture programs that increase adoption of features, encourage renewals, and support account growth.
• Create and manage customer communication plans around product updates, training, and new features to drive awareness and usage.
• Segment and analyze customer data to identify patterns, risks, and opportunities for deeper engagement.
• Support the creation of customer advocacy initiatives, including case studies, testimonials, and referral programs.
• Measure campaign performance, retention rates, and customer growth metrics, and present actionable insights to leadership.
• Stay current with best practices in customer lifecycle marketing, embedded financial systems, and SaaS retention strategies.
• Apply Agentic Marketing tools to streamline production, personalize campaigns, and improve speed-to-value—safely and measurably.

 

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field (or equivalent experience).
• 3+ years of experience in customer marketing, lifecycle marketing, or demand generation within a SaaS or technology company.
• Strong understanding of customer engagement and retention strategies across multiple channels.
• Familiarity with embedded financial systems or adjacent industries is strongly preferred.
• Proficiency in marketing automation tools (e.g., HubSpot, Marketo, Salesforce Marketing Cloud) and CRM systems.
• Excellent copywriting and storytelling skills with the ability to tailor messaging to different customer personas.
• Analytical mindset with experience tracking and reporting on campaign performance, churn, and growth metrics.
• Collaborative team player with the ability to work across departments and influence without direct authority.

 

Why You’ll Love Working Here

At Togetherwork, you’ll be part of a collaborative team that values innovation, impact, and growth—for both our customers and our people. We offer competitive compensation, a hybrid work model in our vibrant Austin office, and the opportunity to shape the future of customer success at scale.

The Company offers a comprehensive employee benefits program, including:

• Medical, dental, and vision insurance options
• 100% Employer paid short/long term disability
• Basic Life
• 401(k) option with 100% company match up to 4%
• Flexible paid personal/vacation time built on mutual trust and accountability
• 10 sick days annually
• 10 company paid holidays
• 6 weeks paid parental leave
• Pet Insurance
• Medical Travel Benefits
• Infertility Benefits
• Teladoc
• Employee Assistance Program
• Wellness Benefits & Engagement Platform

 

Inclusion and Diversity: Togetherwork is an Equal Employment Opportunity Employer. We are a company where diverse backgrounds, experiences and viewpoints are valued. Togetherwork does not make hiring or employment decisions on the basis of race, color, religion, gender, gender identity, sex, sexual orientation, disability, veteran status, age, ethnic or national origin, or any other basis protected by all local, state or federal laws. 

Salary Range Disclosure

The base range represents the low and high end of the Togetherwork salary range for this position. Actual salaries will vary and may be above or below the range based on factors including, but not limited to location, experience, and performance. The range listed is just one component of Togetherwork's total compensation package for employees. Other rewards may include discretionary bonuses, long term incentives, a flexible paid vacation/personal time policy, 6 weeks paid parental leave and more.

Togetherwork provides integrated software and financial solutions to a wide range of communities and organizations including associations, camps, unions, fraternities & sororities, gyms, dance studios, religious congregations, pet services, and more.

Our mission-critical tools help our customers manage and grow their communities, and enhance the depth and breadth of their member engagement. Our team is united in its desire to help our clients better serve and empower their communities.