Copywriter (m/f/d)

WHAT TO EXPECT:

We’re looking for a talented and versatile Copywriter to craft high-performing creative concepts and copy for some of the world’s leading mobile apps. As part of our Creative Team, you’ll work closely with designers, consultants, and other creatives to develop ideas that engage and connect with audiences across mobile marketplaces and marketing channels.

You’ll combine creativity with strategic thinking — balancing strong storytelling instincts with a clear understanding of client goals, brand tone, and performance data. Your work will reach millions of users worldwide, shaping how they discover, interact with, and engage with products across various channels. And, importantly, we’re looking for someone who contributes to our supportive and inclusive team culture.

WHAT YOU'LL DO:

• Develop engaging, on-brand copy and creative concepts for mobile marketing campaigns, including app store screenshots, paid social creatives, CRM content, and in-app events.
• Collaborate closely with designers, consultants, and project managers to develop creative strategies across a portfolio of apps for global clients, and then translate those strategies into compelling messaging.
• Craft concise, impactful copy that converts and supports keyword performance.
• Work with our App Store Optimization, Performance Marketing, and CRM teams to write and test copy for A/B experiments and user acquisition campaigns.
• Present creative ideas to internal teams and to clients of various levels in meetings and workshops.
• Contribute to Phiture’s thought leadership by helping produce articles and case studies that share creative insights with the mobile marketing community.
• Stay current on trends in digital marketing, language, and AI tools — and bring innovative ideas to improve our creative workflows.

WHAT YOU'LL NEED: 

• 3–5 years of professional copywriting experience in an agency, startup, or in-house marketing team.
• Native-level English fluency with strong editing, proofing, and conceptual writing skills, with the ability to produce idiomatic, culturally relevant content & communication in a marketing or editorial context.
• A solid grasp of creative strategy and how messaging supports broader marketing goals.
• Excellent collaboration skills — able to balance creative independence with teamwork and feedback.
• Confidence in client-facing engagements, with the ability to communicate with different levels of stakeholders.
• Strong organizational skills and the ability to deliver quality work under deadlines.
• Familiarity with SEO, ASO, or UX copywriting is a strong plus.
• Curiosity and openness to learning new tools and technologies, particularly in AI-assisted workflows.