Summary:
The Member Content Strategy team is responsible for strategizing, creating and updating fundraising and cultivation content for the ASPCA’s public- and donor-facing channels, including but not limited to aspca.org, email, SMS, direct mail, telemarketing, canvassing and concierge efforts. The team collaborates closely with others in Development, as well as with other departments throughout the ASPCA to effectively align content to support the organization’s mission and achieve fundraising goals.
The Coordinator, Member Content will help ensure the ASPCA’s work is effectively communicated to our members and supporters who play a leading role in helping the ASPCA achieve our mission. The Coordinator will support and help to implement the ASPCA’s member communication efforts across various channels, including telemarketing and digital, but with a focus on direct mail. Working closely with the Manager, Direct Response and others across the team, they will assist with tracking the production process; quality assurance; content creation and editing; routing of material between internal departments and external vendors; and collaborating with other team members to align content.
Where and When You’ll Work
What You’ll Get
The target hiring range is based on where the employee works, which for remote roles is the employee’s primary location of residence, and its respective cost of labor. You can view which zone applies to you based on your location. For questions regarding locations not on the list, please send an email to Careers@aspca.org for more information.
Starting pay for the successful applicant will depend on a variety of factors, including but not limited to education, training, experience, location, business needs, internal equity, market demands or budgeted amount for the role. The target hiring range is for new hire offers only, and compensation may increase beyond the maximum hiring range based on performance over time. The maximum of the hiring range is reserved for candidates with the highest qualifications and relevant experience. The expected hiring salary ranges for this role are set forth below and may be modified in the future.
The expected hiring salary ranges for this role are set forth below and may be modified in the future.
Benefits
At the ASPCA, you don’t have to choose between your passion and making a living. Our comprehensive benefits package helps ensure you can live a rewarding life at work and at home. Our benefits include, but are not limited to:
For more information on our benefits offerings, visit our website.
Responsibilities:
Responsibilities will include, but are not limited to:
Project Coordination (70%)
Provide quality assurance checks for print and digital communications.
Maintain inventory of printed materials with production consultant and coordinate updates to materials throughout the year.
Manage digital archive of materials throughout the production process.
Work with Manager, Direct Response and others across the Fundraising Strategy and Data teams to verify accuracy of outbound communications with external vendors.
Work with Manager, Direct Response to reach deadlines within the direct response production schedule.
Prepare reports and provide information for such documents, as requested by supervisor.
Gather program updates and ensure consistency in communicating the ASPCA’s national impact for print and digital communications.
Content Creation and Editing (30%)
Edit existing content and write new content for direct mail, newsletters, member magazine, web updates and other member communications as assigned.
Ensure execution of appropriate routing, approvals and fact checking.
Work with the creative team to ensure proper use and execution of the ASPCA brand and associated content, reviewing materials as needed.
Attend regular team meetings, check-ins with partners and programs, and stay abreast of all external communication efforts and program developments.
Contribute to team brainstorming with creative and innovative ideas.
Contribute to planning meetings to help align messaging across multichannel fundraising campaigns.
Collaborate with other team members to align on impact stories, program updates and other messaging for printed materials.
Qualifications:
Knowledge of online and offline marketing or communication strategies
Experience with Basecamp project management a plus
Strong understanding of core direct marketing concepts, preferably some experience in nonprofit fundraising and/or advocacy
Strong MS Office skills
Excellent communication (verbal, listening and writing) skills and outstanding attention to detail
Strong interpersonal skills, must exercise professionalism and courtesy in interactions with others
Ability to convey complex concepts in simple manner
Ability to work across teams in a demanding, fast-paced environment
Ability to manage multiple projects simultaneously
Team player
Exemplifies the ASPCA’s Core Values:
Has Commitment and dedication to improving the lives of animals
Demonstrates Ownership and feels responsible for outcomes
Believes in Team – that we are stronger together
Seeks to Elevate others and reimagine what is possible
Focuses on Impact, specifically making change for animals
Language:
English (Required)
Education and Work Experience:
Associates required, bachelors preferred
1-3 years of work experience in communication, marketing, member support, or related field required. Non-profit environment, a plus
Experience in marketing and/or communications, preferred
Experience in coordinating and organizing marketing campaigns, a plus
Qualifications:
See above for qualifications details.
Language:
Education and Work Experience:
Bachelors