DealMaker is a fast-growing fintech company revolutionizing the capital markets ecosystem with a mission to make online capital raising mainstream. We empower founders, CEOs, and operators to raise capital digitally, both from their own communities and through strategically marketed campaigns. No other platform provides an end-to-end solution like ours—and our track record speaks for itself, with over $2B raised across 1,000+ campaigns. We power the largest online capital raises for customers like EnergyX ($88M), Green Bay Packers ($65M), Miso Robotics ($72M+), Monogram Orthopaedics (Nasdaq:MGRM) and many others, with 3 IPOs in the past year alone. We are quickly expanding our horizons and are seeking talented team members to join us on our journey to transform the global capital market.
Who you are
As a Conversion Optimization Specialist, you’ll turn investor curiosity into investor confidence, helping clients raise millions while transforming how capital flows online.
You’re curious, data-driven, and energized by solving puzzles that move numbers up and to the right. You thrive in a fast-paced environment where “speed over perfection” is the norm, but you’re disciplined enough to measure outcomes, learn, and adapt quickly. You don’t wait for perfect information. Instead, you test, iterate, and find a way. You’re bold in sharing insights, direct in communication, and motivated by driving real impact for customers. Most importantly, you care about the investor journey and obsess over creating experiences that make it easy and exciting for people to take the next step.
What you’ll do
As our Conversion Optimization Specialist, you’ll focus on optimizing the middle and lower funnel, from landing pages to nurture emails. You’ll run experiments, analyze results, build best practices for our content, propose optimizations, and collaborate across content, design, and paid media to improve conversion rates at every stage of the investor journey. Your work will directly influence how everyday investors engage with our clients, helping them raise millions in capital.
The most critical part of this role is:
- Designing and executing A/B tests across landing pages and emails to drive improvements to conversion rates.
- Translating data into actionable insights that improve campaign performance and are easy for non-technical teammates and clients to understand.
Key responsibilities
- Develop and run A/B and multivariate tests for landing pages, forms, CTAs, and email campaigns.
- Analyze user behavior and funnel performance (scroll depth, click maps, open/click-through rates, etc.) to identify friction points.
- Help shape our experimentation framework and best practices to improve speed of optimizations across clients.
- Partner with content, design, and paid media teams to ideate, launch, and analyze tests, ensuring CRO learnings flow across all campaigns.
- Document test plans, share results, and provide recommendations in a clear, client-friendly way.
- Optimize performance across the funnel, finding ways to get leads to convert.
- Keep a pulse on CRO and email testing best practices, introducing new ideas to improve speed and results.
- Ensure all optimizations comply with standards for marketing investment opportunities.
- Translate experiment learnings into narratives that help clients understand why changes worked.
- Use AI tools to accelerate test ideation, copy variation generation, and result analysis
What skills you have
- 3+ years of experience in CRO, growth marketing, or digital marketing (agency background a plus).
- Proven track record of running A/B tests with tools like VWO, Convert, or Optimizely, and interpreting funnel and behavioral data.
- Strong analytical skills and fluency with GA4, Clarity, or similar analytics/UX platforms.
- Hands-on experience with email optimization and testing.
- Excellent communication skills. You can explain complex results simply and persuasively.
- Ability to balance speed with rigor: test, measure outcomes, and iterate quickly.
- Comfortable working with pages of varying traffic or where A/B testing isn’t possible.
- Daily experience using AI-powered tools for analysis, testing, and reporting.
- Experience partnering with designers, copywriters, and performance marketers.
- Ability to translate insights into creative action.