At YETI, we believe that time spent outdoors matters more than ever and our gear can make that time extraordinary. When you work here, you’ll have the opportunity to create exceptional, meaningful work and problem solve with innovative team members by your side. Together, you’ll help our customers get the high-quality gear they need to make the most of their adventures. We are BUILT FOR THE WILD™.
YETI is seeking a creative Social Media Producer to join our Content team. This role is responsible for producing, delivering, and optimizing video content across Instagram, TikTok, and YouTube Shorts to drive engagement, grow our audience, and support brand goals. The ideal candidate is a digital storyteller with a strong understanding of social trends, multimedia production, and platform best practices.
This individual understands the ever-changing social media video landscape and is passionate about testing new creative concepts and formats that best speak to the YETI community. The ideal candidate for this role is supremely organized, quick but thoughtful decision maker, adept at planning, and severely detail oriented. This candidate must be capable of juggling a variety of workstreams, at various stages of production at the same time without letting any of the workstreams suffer.
Responsibilities:
Plan, execute and deliver social first videos for brand campaigns, product launches, and community spotlights across platforms like Instagram, TikTok, YouTube Shorts, and Facebook – for organic and paid media.
Responsible for everything from kickoff to final delivery of video – digesting the brief, determining best production approach, and prioritization of requests while keeping speed, efficiency, brand voice and bu
Build a network of trusted content creators (motion shooters & editors) who can support the brand across all communities.
Collaborate with Campaign, Creative and Marketing Operations teams as well as organic, paid & performance teams to bring social first executions of creative concepts to life
Partner with Social Media Strategists, Paid Media, and Paid Performance teams on briefs, best practices, video performance and creative.
Exercise expert knowledge in video formats, sizing, and technical requirements for social media platforms
Manage post-production workflow, utilizing both internal and external video editors, and stakeholder review cycles
Act as a social media expert and thought leader in content planning sessions. Demonstrate comfort with discussing best practices and industry standards
Partner with social media strategy team to stay informed on social video trends, channel updates as they rapidly evolve, and performance of social video to inform best practices
Qualifications:
Bachelor’s Degree
2 years’ experience in social media or marketing at an agency or brand
Experience with content production
Travel is required (25-30% travel to live events/story coverage). Responsible for travel coordination for crew, talent and any other essential people
Excellent organization skills
Ability to work collaboratively, with a strong sense of time management and project prioritization
Experience managing a budget on behalf of a brand/client
Highly collaborative team player who moves with a sense of urgency
Self-starter with the ability to succeed in a fast-paced, changing work environment
Experience working in the outdoor industry and passion for the outdoors a plus
YETI is proud to be an Equal Opportunity Employer
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Benefits & Perks:
Click here to learn about the benefits and perks we offer at YETI.
YETI is proud to be an Equal Opportunity Employer.
Our commitment to creating a diverse, equitable, and inclusive culture is at the center of everything we do for our employees. We embrace all applicants looking to bring their authentic selves to YETI and contribute to our mission of keeping the wild WILD. Find out more about our commitment to DE&I at yeti.com/esg.html.
All applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws.
YETI welcomes and encourages applications from people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the selection process. If you require accommodation in order to apply for a job, please contact us at accommodationrequest@yeti.com.