This is a hybrid role with a mix of remote and in-office working
Current work authorization for Canada is required for all openings.
Who We Are
At Fidelity, we’ve been helping Canadian investors build better financial futures for over 35 years. We offer individuals and institutions a range of trusted investment portfolios and services, -and we’re constantly seeking to find new and better ways to help our clients. As a privately owned company, we boldly embrace innovation in all areas as we continue to grow our business into the future. Working with us means you’ll be part of a diverse and dedicated group of people who make a real difference for our clients and communities every day. You’ll have a wide range of opportunities to grow and develop your career in an inclusive environment where you’ll feel valued and supported to be your best - both personally and professionally.
What We Do
The Content Program Manager is responsible for driving organic awareness, acquisition, and adoption for our emerging lines of business. As a member of the Content Marketing team, they will help in developing and implementing existing strategic plans that successfully contribute to our lead generation targets. Using a digital-first approach and a customer-centric view, they create compelling content and campaigns that resonate with our defined customer segments and strategically nurture leads throughout the customer journey.
How You’ll Make an Impact
Develop, in collaboration with external agency, content that support of all lines of business.
Develop purposeful, data-driven content based on market and consumer trends, research, and analysis to engage relevant audiences and help drive organic search traffic.
Manage and collaborate with contracted writers through briefs to develop keyword- and Generative AI-targeted content.
Support integrated marketing programs for new and existing clients, including onboarding, cross-selling, retention, and platform adoption programs to drive KPIs such as sign-ups, account openings, downloads, etc.
Ensure compliance with communication policies, procedures, and brand standards.
What You Will Bring
Ensure compliance with communication policies, procedures, and brand standards.
Experience creating tailored and engaging content in a variety of formats and styles to convert audiences.
Fundamental understanding of levers across acquisition and lifecycle marketing. Fundamental understanding of search engine optimization (SEO), including best practices and tools for content.
Demonstrate a keen interest and foundational understanding of generative AI tools and agentic applications for content creation and content optimization
Experience creating tailored and engaging content in a variety of formats and styles to convert audiences.
Ability to autonomously manage multiple projects in a fast-paced, deadline-driven environment, changing focus and priorities.
Strong attention to detail with the ability to ensure operational compliance in a highly regulated environment with minimal supervision and edits required to meet compliance requirements.
Familiarity with content management platforms (experience with Adobe Experience Manager is an asset).
What We’re Looking For
University Degree in a related field (Marketing, Communications, Journalism, English) or equivalent experience
2+ years of experience gained in a marketing or communications function.
Experience working within the asset management industry or similar financial services organization would be an asset.
Some of the ways we’ll help you feel valued and supported as part of our team:
Flexible working arrangements - 100% remote, hybrid, and in office options
Competitive total compensation, including company contributions to your group RRSP without a matching requirement from you
Comprehensive health benefits that start on your first day, with 100% employer-paid premiums, that include up to $5000 annually for mental health services and therapy
Parental leave top-up to 100% of your salary for a period of 25 weeks
Up to $650 for home office equipment
Generous time off policy, including 2 paid days annually to volunteer at a charity of your choice
Diversity and inclusion programs, including an active network of Employee Resource Groups
Extensive professional development opportunities, including access to over 11,000 training and development courses, tuition reimbursement, and monetary rewards for completing a required designation
We care a lot about fostering a compassionate, people-centric culture, and are proud to have been named one of Canada’s Top 100 employers for the last five years.
Fidelity Canada is an equal opportunity employer
Fidelity Canada is committed to fostering a diverse and inclusive workplace. We will consider all qualified applicants for employment regardless of race, color, religion, sex, sexual orientation, gender identity or expression, national or ethnic origin, age, disability, family status, protected veterans’ status, Aboriginal/Native American status or any other legally-protected ground.
Accommodation during the application process
Fidelity Canada welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in the selection process. If you require an accommodation, please email us at FidelityCanadaStaffing@fidelity.ca.
No telephone inquiries or agencies please. We thank all applicants for their interest, please be advised that only those selected for an interview will be contacted.
Why Work at Fidelity?
We are proud to be recipients of the following:
Awards
• Canada's Top 100 Employers
o Greater Toronto's Top Employers
o Canada's Top Family-Friendly Employers
o Canada's Top Employers for Young People
• Great Place To Work® Certified
o Best Workplaces for Inclusion
o Best Workplaces for Mental Wellness
o Best Workplaces for Today's Youth
o Best Workplaces for Women
o Best Workplaces in Financial Services & Insurance
o Best Workplaces in Ontario
o Best Workplaces with Most Trusted Executive Teams
• LinkedIn Top Companies in Canada
• Human Resource Director (HRD) - Best Place To Work
o HRD - 5-Star Benefit Program
o HRD - 5-Star Diversity & Inclusion Employer
Designations
• Canadian Compassionate Companies – Certified
• Benefits Canada's Workplace Benefits Award - Future of Work Strategy
• TalentEgg National Recruitment Excellence Award - Special Award for Diversity & Inclusion in Recruiting
• Canadian HR Reporter's Most Innovative HR Team