We are looking for a SMM Specialist who increase engagement for existing audiences with high-quality social initiatives.

This role involves creating and executing innovative social media strategies to boost our online presence, foster community interaction, and drive brand loyalty. The ideal candidate will have a deep understanding of social media trends, excellent content creation skills, and the ability to analyze performance metrics to continuously optimize our social media efforts.

Explore opportunities at JustMarkets Tech and become a part of our team of professionals! Join us to make a significant impact and grow your career in a dynamic and supportive environment.

Responsibilities

•  Implement SM strategy and campaign development on different GEOs across social media channels (Facebook, Instagram, TikTok, Telegram, X, YouTube) that prompt our consumer to engage and share with their community regularly
• To scale innovative ideas from conception to campaign execution, maintaining a distinct yet cohesive brand perspective throughout
• Lead competitive tracking of social activity, identify and ideate around new content and monitor the industry for best practices in driving engagement
• Assist in building an educational product on YouTube for Asian and MENA markets
• Establish benchmarks and best practices to guide and scale marketing efforts across all channels on certain GEOs
• Produce + edit original social media content that is highly creative and brings the brand to life through storytelling and connects with and engages consumers
• Approve social media calendar and UGC content provided by the Social + Content Coordinator
• Establish success metrics and analyze monthly KPIs across paid and organic social media channels, key competitor activity and influencer campaigns
• Brainstorm and assist SMM Team Lead on paid influencer campaigns and other partnership activations

Requirements

• Consumer-centric mindset, prioritizing the needs and preferences of consumers, influencers, and advocates in social media strategies
• Strong relationship-building skills, with the ability to engage multiple stakeholders and communities to achieve strategic objectives
• Ability to thrive in a fast-paced, deadline-driven environment, demonstrating exceptional organizational skills and attention to detail
• Keen awareness of pop culture trends and influential figures, with the agility to capitalize on emerging opportunities.
• Ability to effectively manage contractors

Will be an advantage

• Experience with Fintech niche
• Deep understanding of local applications (Moj, MX TakaTak, etc)