Director of Lifecycle Marketing
Relay financial
Country: Canada
Location: Toronto, ON
Time Type: Full Time
Posted On: November 18, 2024
Our mission is to increase the success rate of small businesses. Traditional banking has been a growth limiter rather than a growth enabler for business owners, and we’re changing that. Relay is the all-in-one, collaborative money management platform. We’re building for employer SMBs and their finance function, internal and external, and are focused on delivering a human-centric customer experience. Ultimately, we help SMBs be ‘on the money'.
Reporting to our VP of Growth, the Director of Lifecycle Marketing sits on the Growth Marketing team and is responsible for creating strategic messaging to help guide users through their Relay journey. You will own campaign strategy and execution across several owned channels, including push notifications, SMS, in-app and email. This is an extremely collaborative role, working across teams such as Product Marketing, Product, Content Marketing, Design, Data Analytics, Compliance and Customer Support to create a seamless end-user experience.
Joining Relay means shaping our lifecycle strategy as a key member of our growing team and driving initiatives that impact core company metrics. You’ll be leveraging Relay’s unique data to build campaigns and drive impact to funnels like onboarding and engagement. The ideal candidate for this role is someone who thrives in a fast-paced environment and can manage several complex projects across different teams and timelines.