About CookUnity:
Food has lost its soul to modern convenience. And with it, it has lost the power to nourish, inspire, and connect us. So in 2018, CookUnity was founded as the first-of-its-kind platform that connects the world with the source of truly great food: chefs. Today, CookUnity delivers 50 million meals a year from the industry’s best chefs to homes all over the country. Fresh. Ready-to-eat. And crafted with the passion that nourishes body and soul.
Unwilling to stop there, CookUnity is expanding beyond delivery to become an ever-innovating marketplace focused on our singular mission: empower Chefs to nourish the world.
If that mission has you hungry in more ways than one, you’ve found the right job posting.
The Role:
The CMO will lead all facets of CookUnity’s marketing organization, with a particular focus on growth, data, and lifecycle optimization. This leader will architect the strategies, systems, and teams that drive customer acquisition, retention, and lifetime value — while evolving CookUnity’s brand into a household name.
You’ll be a key member of the executive team, reporting to the CEO and partnering closely with Product, Culinary, and Operations to shape how millions of consumers discover and experience chef-crafted food.
Responsibilities:
- Growth Strategy & Acquisition
- Build and lead a comprehensive growth strategy that blends performance marketing, content, influencer, and organic channels to drive sustainable and profitable customer acquisition.
- Own and optimize paid media performance (Meta, Google, TikTok, affiliates, CTV, direct mail, etc.) to deliver against aggressive CAC and LTV goals.
- Scale data-driven experimentation frameworks — running rapid tests across creative, targeting, funnel optimization, and channel mix.
- Develop forecasting models and dashboards to accurately track growth KPIs and inform executive decision-making.
- Oversee SEO, app growth, partnerships, and referral programs to build multiple acquisition levers beyond paid channels.
- Lifecycle Marketing & Retention
- Partner with Product, Culinary, and Data to deepen personalization, improve onboarding, and reduce churn across the customer journey.
- Lead CRM, lifecycle, and loyalty strategies that drive repeat orders and enhance engagement (email, SMS, push, and retention marketing).
- Establish a voice-of-customer system to capture insights and feedback that inform retention initiatives and product development.
- Leverage predictive analytics to identify and act on customer signals that drive LTV growth.
- Brand, Content & Creative
- Strengthen CookUnity’s positioning as a category-defining brand at the intersection of food, creativity, and convenience.
- Develop high-impact campaigns that blend storytelling with measurable growth outcomes.
- Champion our chefs- bringing their creativity and individuality to life across every touchpoint.
- Ensure brand consistency and resonance across digital, social, partnerships, and offline experiences.
- Analytics & Growth Infrastructure
- Build a robust marketing analytics and attribution system to measure performance holistically across all channels.
- Partner with the Finance and Data Science teams to model scenarios, manage budgets, and ensure marketing investments align with company OKRs.
- Introduce growth automation and MarTech tools (e.g., CRM, CDP, experimentation platforms) to scale efficiency and insight generation.
- Leadership & Collaboration
- Build, mentor, and inspire a high-performing, cross-functional marketing team.
- Foster a culture of innovation, testing, and accountability.
- Collaborate closely with other executives to align growth priorities with product innovation, chef expansion, and operational scaling.
- Serves as a cross-functional leader who inspires collaboration across Growth, Brand, Product, and Culinary teams to deliver a unified customer experience.
- Leads with empathy, curiosity, and a deep respect for CookUnity’s mission and people.
- Champions a culture of innovation, accountability, and data-driven creativity.
- Builds with and for our core customers (HVCs), immersing themselves in their world to deeply understand their motivations, preferences, and behaviors.
- Brings a customer-first mindset to every decision, ensuring that strategies and campaigns are grounded in authentic product experience. (We believe great marketing starts with truly knowing and loving the product - our strongest leaders are active CookUnity customers themselves.)
Qualifications:
- 10+ years of marketing experience, with at least 5 years in senior leadership at a high-growth DTC or marketplace company (food, lifestyle, or subscription a plus).
- Proven success scaling customer acquisition and retention in a data-rich, fast-moving environment.
- Deep fluency in growth metrics, experimentation, attribution, and performance optimization.
- Strong understanding of brand building - with a track record of marrying creative storytelling and analytical rigor.
- Highly collaborative, adaptable, and mission-driven, and excited to help redefine how people connect with food.
Learn More About CookUnity
We believe great leadership starts with alignment on vision, values, and ways of working. To give you deeper insight into who we are and what we’re looking for, we invite you to explore: CookUnity's Leadership Principles – The values and behaviors that guide how we operate, collaborate, and scale.
We hope this provides valuable insight into our culture and product vision. If this excites you, we’d love to connect!
Benefits
🩺 Health Insurance coverage
🌅 401k Plan
📈 We grow, you grow: Stock Options Plan granted on Day 1
🌟 Eligible for a bi-annual performance bonus
⛱ Unlimited PTO
🗓️ 5- year Sabbatical: After 5 years with CookUnity, you get a 4-week paid sabbatical
🐣 Paid Family leave
🕯 Compassionate Leave: 3-5 days each time the need arises
🥘 A generous amount of CookUnity credits to enjoy our amazing meals, added to your account, monthly
🧘🏽♀️ Wellness perks: access to fitness subsidies to build a healthy lifestyle
👩🏾🏫 Personalized Spanish coach
🚀 Awesome opportunity to join a company that is looking to change how we eat and how chefs work!
If you’re interested in this role, please submit your application, and if we think you might be a fit, we'll get in touch with you. Thank you for your time!
CookUnity is an Equal Opportunity Employer. We are dedicated to creating a community of inclusion and an environment free from discrimination or harassment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, sexual orientation, gender identity, national origin, citizenship status, protected veteran status, genetic information, or physical or mental disability.
A quick note for all candidates
We’ve recently seen an increase in recruitment scams across the industry, and we want to make sure you (and your data) stay safe while applying to CookUnity. We also want you to know that we take this seriously — sometimes, as part of our process, we may ask for a brief “proof of humanity” to confirm that we’re connecting with a real person, not an impersonator. Here are a few tips to help you protect yourself and know what to expect from us:
- Apply only through our official channels. All open roles are listed on our official careers page: careers.cookunity.com
- Our recruiters are real people — and easy to verify. You can always find them on LinkedIn with verified profiles. If you’re unsure, feel free to reach out to us on our official LinkedIn Company Page.
- We only communicate through official CookUnity channels. That means emails ending in
@cookunity.com and interviews held through official company platforms (Google Meet or Zoom) — never WhatsApp, Telegram, or SMS.
- We’ll never ask for payment or personal financial details. If anyone does, please don’t share any information and let us know right away.
If something ever feels off or you’re unsure about a message, we’d much rather you double-check with us. You can always contact us directly through any of our social media channels. We appreciate your interest in joining CookUnity — and we care about keeping your experience (and safety) as genuine as possible.