Business Sales Manager

Business Sales Manager, Irish Brand Homes

Dublin, Ireland

Permanent, Full Time

Closing Date: November 20, 2025

3 days a week in office required

About Irish Brand Homes  

Across our Brand Homes in Ireland, we take great pride in extending our warm Irish welcome, embracing the renowned hospitality and friendliness that Ireland is celebrated for.

From the iconic Guinness Storehouse and the innovative Guinness Open Gate Brewery to the esteemed Roe & Co Distillery, all nestled within the historic surroundings of St James’s Gate in Dublin, to the captivating Smithwick’s Experience, in the heart of Ireland’s Ancient East Kilkenny, our visitor attractions form our Irish Brand Homes (IBH).

As proud custodians of our much-loved brands, we celebrate their heritage, serving as storytellers to the world. We want every one of our guests who steps through our doors, leaving with an unforgettable experience. And it’s our remarkable team that help to make this happen every day. Join us as we make history in our brand stories.

Connect with our guests from all over the world and use your passion to craft exceptional visitor experiences that create lasting memories. Your experience and enthusiasm can help shape the bold future of our unique world-class visitor experiences in Ireland. From your very first day, we'll celebrate your contribution. You’ll enjoy a reward package and get the support you need to manage your wellbeing and balance your priorities. Once you're part of the team, you'll see what we mean. Start your journey of discovery, adventure, and friendship. We’ll encourage you to grow and thrive as you create a future career worth celebrating.

About the Role 

This role supports the B2B Commercial Partnerships Manager in driving trade sales and managing key relationships across our Irish Brand Homes portfolio. It focuses on day-to-day account management, partner communications, CRM reporting, and coordination of trade activity. 
 
The role works closely with the Marketing and Brand teams to ensure that B2B touchpoints, partner communications, and trade materials align with wider commercial priorities and brand standards. 

Responsibilities 

• Act as the first point of contact for key trade and B2B partners. 

• Manage relationships across four distinct Brand Homes (Guinness Storehouse, Roe & Co, Smithwick’s Experience Kilkenny, and Guinness Open Gate Brewery), balancing different commercial models such as FIT, group travel, and OTA channels. 

• Maintain accurate CRM records (Salesforce) and ensure partner pipeline tracking, data accuracy, and timely reporting. 

• Prepare monthly and quarterly B2B revenue reports and monitor washout performance. 

• Collaborate with Marketing to optimise B2B marketing content, OTA listings, and promotional visibility to drive conversion and maintain brand standards. 

• Represent Irish Brand Homes at major trade and tourism events, supporting coordination of broader IBH participation. 

• Support annual planning, budgeting, and forecasting for B2B revenue, ensuring alignment across brand homes. 

• Oversee onboarding of new trade partners, ensuring compliance with agreed terms and smooth internal communication. 

• Contribute to continuous improvement projects. 

• Identify opportunities to grow new or under-represented market segments, working closely with the Commercial Partnerships Manager to shape future initiatives. 

• Provide regular partner insights and feedback to inform the wider B2B growth strategy. 

Role Requirements 

• Essential: Solid experience in sales within an international visitor experience, tourism organization, OTA or tour operator (minimum five years preferred). 

• Strong relationship-management skills with proven experience handling trade or B2B accounts. 

• Experience using CRM systems (Salesforce preferred) for data entry, reporting, and pipeline management. 

• High proficiency in Microsoft Excel (data analysis, pivot tables, forecasting) and PowerPoint (presentations, reporting). 

• Comfortable analysing sales data and translating insights into actionable recommendations. 

• Confident communicator with strong organisational and administrative skills. 

• Experience working with OTAs, DMCs, or travel distribution platforms is highly advantageous. 

• Strong collaboration skills and ability to work cross-functionally with Marketing, Finance, and Operations. 

• A proactive, solutions-oriented mindset with the confidence to flag opportunities or challenges early. 

• Bachelor’s degree in tourism, business, or a related field (minimum). 

• The role requires occasional international travel and flexibility to work outside standard hours when supporting trade events.