Business Development Representative

Start date: from December 2025

Who we are

Formance is building the next generation of financial infrastructure. Our platform gives fintechs, banks, and digital platforms the tools to build and tracks money movements with full transparency and control.

Starting with an Open Source Ledger (i.e. a database for financial transactions), we’re building a comprehensive suite of modern financial backend modules, including native and automated reconciliation, workflow engines, and connectors with various financial services providers - e.g. Stripe, Adyen, Modulr, Wise, Atlar. This unique approach has made us the trusted financial backend for leading SaaS companies and financial institutions like Booksy, Doctolib, and Liberis, along with many others worldwide. Our success stems from the trust in our open-source foundation, the high level of programmability of our solutions, and our software-first approach, moving beyond traditional payment business models.

We’ve recently launched our New York office to accelerate our expansion into the U.S. market. The U.S. is a strategic priority for Formance — home to a mature fintech ecosystem, sophisticated financial institutions, and platforms operating at global scale. To support this growth, our revenue team already includes 7 people across BDR, AE, and Pre-Sales roles.

We’re now looking for a BDR to help our commercial efforts in the United States.

Why join Formance now?

We’re at a pivotal stage of our growth, doubling down on sales and enterprise expansion worldwide. The market is currently untapped, with financial backends traditionally built in-house by companies like Square, Airbnb, Qonto, and Uber. With a global market valued at over $10bn and projected to reach $300bn+ in 2030 for SaaS and platforms only, you'll join us at the perfect time to capture this potential!

We're a team of 30, growing to 40+ soon. To support this growth, our revenue team already includes 7 people across BDR, AE, and Pre-Sales roles.

We're all about customer experience, product, and strong expertise. Becoming the financial backend for major SaaS platforms is about trust and proving our product's value in mission-critical environments.

What you’ll do

Your responsibilities will include:

• Sourcing and qualifying new leads across target segments (SaaS platforms, vertical SaaS, fintechs, etc.)
• Researching and identifying high-potential prospects, understanding their use cases and challenges
• Crafting thoughtful, personalized outbound messages and campaigns (emails, LinkedIn, video, etc.)
• Collaborating closely with the founders and AEs to feed and refine our messaging, and iterate on what works
• Running initial discovery calls and handoffs, becoming the first voice of Formance in many conversations
• Helping structure a repeatable and scalable outbound motion, turning ad hoc tactics into a proven playbook
• Logging and analyzing your outreach and results to continuously optimize the process

This isn’t your typical plug-and-play sales role with a rigid playbook and ultra-automated CRM workflows (though we do use Attio, and it works well). If you're looking for predictability, this might not be the right fit. But if you love reaching out to new people, navigating complex conversations, and being part of something you can truly influence : this role is made for you.

You’ll be selling to engineering and product teams, often working with key decision-makers. While our journey started with our open-source ledger (which still drives strong inbound interest from around the world), we’re now stepping up our game with strategic outbound campaigns to tap into high-potential markets.

Who you are

• Over 1+ year of experience in a sales role for a technical product or in product and/or solution engineering at an early-stage startup (seed to Series B) and/or at an established Payment Services Provider (e.g. Stripe, Paypal, Adyen).
• Proven intellectual curiosity, drive, and impact in fields beyond sales.
• Fluent in English
• Strong enthusiasm for the early stages of co-creating a product and shaping Formance's future.

Package

$95,000 – $110,000 a year

We offer a competitive package including equity for employees. We organize regular off-sites with the team in Europe and soon in the US!

Learn more about our product

Formance technical documentation: https://docs.formance.com/

Formance Github repo: https://github.com/formancehq