Job Title: Brand Manager (Stanley, Irwin & Facom)
Location: Maidenhead, UK
Work Arrangement: Hybrid
Employment Type: Permanent, Full-Time
The Company
Stanley Black & Decker is a world-leading provider of tools and storage, commercial electronic security, and engineered fastening systems, with unique growth platforms and a track record of sustained profitable growth in more than 100 countries worldwide. Established in 1843, we are committed to providing innovative tools and solutions that make life easier for professionals and consumers alike. Whether it’s a STANLEY hand tool designed for durability and comfort, a FACOM precision instrument trusted by industry experts, or a toolbox engineered for efficiency, our products impact daily life and professional performance. We are a sales and marketing-driven organisation, standing for accountability, integrity, and respect.
Job Purpose
The Brand Manager will play a fundamental role in leading efforts to revitalise the STANLEY brand across hand tools, power tools, and outdoor categories, while also supporting the IRWIN and FACOM brands in the UK market. The objective is to create a strong connection between our products and end users through impactful brand communication. The successful candidate will build brand loyalty and consistency, driving market share growth and ensuring continued purchase and use of our products. Strategic and operational responsibility for brand communication across multiple product groups is essential, with a focus on positive development of annual turnover and overall profitability. A hands-on mentality and a keen eye for detail are a must.
Key Responsibilities
Strategic and operational management of the STANLEY, IRWIN and FACOM brands in the UK
Lead initiatives to revitalise the STANLEY brand, enhancing image and increasing awareness across hand tools, power tools, and outdoor categories
Develop and execute regional brand communication plans and strategy for both brands
Align with central EANZ brand team on strategic brand execution
Participate in regional and international product launches and training events for STANLEY, IRWIN and FACOM
Develop and maintain branded communication channels (e.g., brand-specific print and digital content for websites, campaign materials, customer POS)
Collaborate with the Digital Marketing team to drive demand and MEU acquisition through a content-rich digital ecosystem: email, web, social, etc.
Participate in budget planning, strategic plans, investment plans, and promotional budget compliance
Challenge and contribute to the marketing plan, its preparation, and execution
Support customer-specific product promotions for STANLEY, IRWIN and FACOM
Ensure all commercialisation and brand materials, including presentations and relevant products, are presented optimally to sales teams and customers
Maintain close relationships with sales teams to align brand and commercial objectives
Drive POS and print optimisations for both brands
Accountability
Ownership of the STANLEY, IRWIN and FACOM brands, ensuring compliance with global brand direction
Ensure alignment to commercial plans and brand priorities
Facilitate optimal internal communication about current brand activities
Achieve targets defined in the operating plan and drive growth plans for both brands
Identify and develop brand campaign opportunities aligned to strategic goals
Skills & Competencies
Minimum 3 years’ brand experience
Education: Business or Marketing degree at Bachelor, Master, or MBA level preferred
Full UK driving license preferred
Experience with B2C marketing
Commercial awareness—understanding of the dynamics of the tools market, the impact of decisions, and the needs of key retailers and end users
Excellent & adaptable communication skills—proactively communicating at all levels internally and externally
Analytical skills—able to adapt and solve problems by making decisions that are sensible given the available information
Financial understanding—to comprehend necessary financial areas both internal and external and use these skills to drive sales for the business
Ability to work in a fast-paced commercial environment
Resilience to handle feedback and challenging timeframes/delivery
Agility to change plans based on adapting focus areas
We Don’t Just Build The World, We Build Innovative Technology Too.
Joining the Stanley Black & Decker team means working in an innovative, tech-driven and highly collaborative team environment supported by over 58,000 professionals in 60 countries across the globe. Here, you’ll get the unique chance to impact some of the world’s most iconic brands including STANLEY TOOLS, DEWALT, CRAFTSMAN, MAC TOOLS and Black + Decker. Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history. Come build with us and take your career to new heights.
Who We Are
We’re the World’s largest tool company. We’re industry visionaries. We’re solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our state-of-the-art “smart factory” products and services provide greater quality to our customers & greater environmental and social value to our planet. We are unique in that we have a rich and storied history dating back to 1843, but that hasn't stopped us from evolving into a vibrant, diverse, global growth company.
Global Benefits & Perks
You’ll be rewarded with a competitive salary plus receive entitlements and benefits unique to your country of hire.
What You’ll Also Get
Career Opportunity: Career paths aren’t linear here. Being part of our global company with 60+ brands gives you the chance to grow and develop your skills along multiple career paths.
Learning & Development:
Our lifelong learning philosophy means you’ll have access to a wealth of state-of-the-art learning resources, including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).
Diverse & Inclusive Culture:
We pride ourselves on being an awesome place to work. We respect and embrace differences because that’s how the best work gets done. You’ll find we like to have fun here, too.
Purpose-Driven Company:
You’ll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism, giving back and sustainable business practices.