Brand Manager Oncology Breast cancer - Bucharest

Brand Manager Oncology -Breast cancer - Bucharest

Diverse Minds. Bold Disruptors. Meaningful Impact.

AstraZeneca is a global, science-led, patient-focused biopharmaceutical company that focuses on the discovery, development and commercialisation of prescription medicines for some of the world’s most serious diseases. But we’re more than one of the world’s leading pharmaceutical companies.

In Romania, we are a team of over 350 dedicated professionals for Romanian patients. We are proud of a long heritage in partnering with the local healthcare system to turn our ground-breaking, innovative pipeline into life-changing therapeutic solutions. Find more about our team: https://careers.astrazeneca.com/romania

Our Oncology strategy is built with one goal in mind – to push the boundaries of science to change the practice of medicine and transform the lives of patients living with cancer. Our broad pipeline of next-generation medicines, together with our focus on excellence in execution, is aimed at expanding treatment options and improving outcomes for patients with solid tumors and haematological cancers. For more information about our recent developments in oncology, access https://www.astrazeneca.com/our-therapy-areas/oncology.html.

What you’ll do:

As Brand Manager/Marketing manager in our Oncology team, you will develop and coordinate the marketing strategy and operational marketing mix and tactics in line with global strategy to achieve the brand ambition by delivering budgeted or above sales growth.

Other responsibilities will include:

• Advocate for and drive the brand among office and field colleagues as well as external customers to ensure the Brand Plan delivers crucial short-term growth and long-term brand success.
• Align the global strategic brand plans with local customer & market insights to develop tailored and successful local brand strategy, brand messages, and tactical plans.
• Improve the full use of all available AZ channels by developing brand materials (digital/print) and activities through cross-functional collaboration. Continuously seek to understand and embed customer and market insights into all brand activities by synthesizing qualitative feedback from various sources (market research reports and promotional analysis, customer insights, field insights…) with quantitative feedback available through various data sources and reports.
• Be the product, competitor, and market expert of the assigned brand.
• Pro-actively adapts the Brand Plan in function of the constantly evolving environment to maximise brand potential.
• Liaise very closely with the sales team to receive market and customer feedback, embed campaigns, and provide brand vision and leadership. Ensure full understanding of the rationale and insights that underpin campaigns, messages, and marketing actions, and how field input was used in material development.
• Responsible for the budget of assigned brands.

Essential for the role:

• Degree in a Scientific Field or related
• Languages: Fluent Romanian and Advanced English  
• Proven brand management and critical thinking experience
• Experience managing and executing complex projects
• Experience in launching new pharma products in the market
• Experience in specialty care/hospital products

Desirable for the role:

• Previous Oncology experience
• Experience in Insight/Market Research & brand forecasting
• Sales experience

Why AstraZeneca?

At AstraZeneca, we’re dedicated to being a phenomenal Place to Work. You are empowered to push the boundaries of science and fuel your entrepreneurial spirit. There’s no better place to make a difference in medicine, patients, and society. An inclusive culture that champions diversity and collaboration, and is always committed to lifelong learning, growth, and development. We’re on an exciting journey to pioneer the future of healthcare.

Date Posted

04-Nov-2025

Closing Date

22-Nov-2025

AstraZeneca embraces diversity and equality of opportunity.  We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills.  We believe that the more inclusive we are, the better our work will be.  We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics.  We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.