Brand Manager, Luxury

Pernod Ricard is Conviviality

We are Créateurs de convivialité. Conviviality is what makes us unique.

It's a key part of our culture as a Company and is something that people can truly understand and experience once they join Pernod Ricard. When working on our refreshed EVP, we wanted to make sure to capture this essence and incorporate it into our storytelling going forward, to proclaim it: “Conviviality, it’s our thing.”

Location: Istanbul, Türkiye
Department: Marketing

Direct Reports: 1 Marketing MT

Job Description

We are looking for a highly motivated Brand Manager to lead and elevate Pernod Ricard Türkiye’s Luxury portfolio, including Royal Salute, The Glenlivet, Aberlour, Martell, Mumm, Monkey 47, and Malfy Gin.

This role is ideal for a strategic and passionate marketer with strong leadership, analytical, and creative skills — someone who can combine brand storytelling with business impact.
You’ll collaborate cross-functionally to strengthen our presence in the premium & luxury spirits category and craft brand experiences that inspire consumers and partners alike.

The ideal candidate is entrepreneurial, results-driven, and thrives in dynamic environments with a pilot–learn–scale mindset.

Main Responsibilities

• Lead the brand strategy and annual marketing plans for the luxury portfolio (Royal Salute, The Glenlivet, Aberlour, Martell, Mumm, Monkey 47, Malfy Gin).
• Develop and execute integrated campaigns across digital, PR, experiential, and on/off-trade channels to strengthen brand equity and deliver business growth.
• Monitor and analyze all aspects of brand performance (volume, share, profit, distribution, pricing, image, promotion), taking corrective action where necessary.
• Collaborate closely with Sales, Trade Marketing, and other departments to ensure consistent brand execution and alignment with commercial priorities.
• Partner with the Consumer Insights team to uncover trends, identify growth opportunities, and define the strategic direction for each brand.
• Manage all digital marketing and social media activations, ensuring impactful, brand-right storytelling aligned with global guidelines.
• Lead event and partnership planning — including luxury experiences, launches, and collaborations that elevate brand desirability.
• Challenge agency and partner proposals to ensure creative excellence, efficiency, and strong ROI.
• Oversee brand budget planning, tracking, and reporting to maximize investment effectiveness.

Requirements

Education:

• Bachelor’s degree in Business, Marketing, or a related field (MBA preferred).

Experience:

• Minimum 5 years of total experience, with at least 4 years in brand management within FMCG, fashion, or luxury industries.
• Proven experience managing premium or prestige brands in a multinational context.

Languages:

• Fluent in English (written and spoken).

Technical Skills:

• Strong command of MS Office Suite (Word, Excel, PowerPoint).
• Nielsen and data analytics tools knowledge is a plus.

Core Competencies & Behaviors:

• Strategic and analytical thinker with creative agility.
• Strong communication and presentation skills; confident in internal and external representation.
• Collaborative, curious, and passionate about luxury, lifestyle, and trends.
• Entrepreneurial mindset with high ownership and adaptability.

Where Conviviality is at work?

Collective Spirit: Conviviality is in our DNA and connects us beyond borders. The more diverse we are, the better we are at shaping the future of our industry. At our table, we have fun and bring a performance mindset to our work. We feel proud to continue the legacy of our group and iconic brands.

Craft Your Path: Our people enjoy coming together and transforming obstacles into opportunities. Everyone is empowered to do their best work and we nurture an enthusiasm for innovation and growth. Here, you will own your career and have access to unique opportunities to craft the path you want to take.

Cultivate The Future: We’re a business with a soul. We care deeply about each other, our communities and our planet. We cherish the land where our products are grown and are committed to bringing good times from a good place. Being responsible in a safe and sustainable way is at the core of everything we do.

Building a Workplace of Inclusion

In line with the Group’s core values, all recruitment processes are guided by the PR Leadership Attributes and the technical skills required for the role, ensuring fairness and eliminating any potential bias in candidate evaluation.

Job Posting End Date:

Target Hire Date:

2025-12-18

Target End Date:

2025-12-19