Brand Business Director - Lovable/La Senza (M/F)

DIM Brands International (DBI) is an environmentally & socially responsible marketer and manufacturer of underwear under some of the strongest brands in the world (DIM, Nur Die, Lovable, Abanderado …) for the whole family. DIM is the market leader in the French market and the favorite brand of French consumers (OpinionWay study, February 2025), Nur Die is market leader in the German Mass market, Lovable is a strong second in the Italian lingerie market. We are proud to be part of Regent group, including other fashion brands such as La Senza (an iconic Canadian intimate brand), Club Monaco (Designer Men’s and Women’s clothing) and Escada (a luxury brand for women’s fashion).

Founded in 1960, DBI has a long tradition of innovation and excellence. In 2022, the company has regained its independence and intends to accelerate its growth by relying on a clear strategy based on four axes: the development of its leading brands, a strong program of product innovations, a strong omnichannel strategy and a continuous operational excellence program. “Simplification and Scale” is our strategic motto. Our ambition is to open a new cycle of profitable growth, and bring the DIM brand to its full global potential.

DBI headquarter is located in Rueil-Malmaison, greater Paris area, with subsidiaries across Europe (DACH, Italy, Iberia, Eastern Europe). Its Supply Chain center (manufacturing and logistics) is based in Autun, Burgundy, where more than 5 billion tights have been produced since DIM was founded ! Moreover, we are deeply committed to a dynamic ESG strategy, structured around 3 pillars: Planet, Product, People. As an example the DIM brand is CO2 neutral scope 1&2, through a mix of emission reduction and capture.

To support this growth, we are recruiting a Brand Business Director for our Lovable & La Senza brands. 

Key responsibilities:

The Brand Director establishes and manages the global La Senza (LSZ) / Lovable (LVB) brand strategy (i.e. one brand strategy), developing a vision that incorporates creativity, data, and analysis to support profitable growth, both through brand recognition and commercial goals. This position ensures that the brand stays consistent and relevant across all markets (Canada, Europe, Middle East, and South-East Asia) and channels (Retail, e-com, Master Franchisee) by balancing brand development with analytical approaches.

The Brand Director connects global objectives with local considerations — using insights to guide storytelling, product strategy, pricing & promotion strategy, campaigns, and customer experiences to promote the brand and achieve measurable results. The Brand Director will have P&L responsibility for the brand.

The job is based in Rueil-Malmaison (Paris suburb, France) with extensive international travel. The job reports to DBI VP DTC operationally and to DBI Chief Merchandising Officer functionally, partnering with the Group Chief Creative Officer.

                       

Scope:

• La Senza and Lovable brands (i.e. to be merged into one brand)
• Canada, Europe, and Master Franchisee (i.e. Middle East and South-East Asia market)
• Manage a global team (Canada, Italy) from today’s geographically scattered resources
• Articulate the One Brand strategy across historical geographies (i.e. Canada, Italy, Middle East) and new markets (i.e. UK, Europe, USA, etc)

 

Main accountabilities:

1. Establish Define and implement a global LSZ/LVB brand strategy based on consumer insights to strengthen brand desirability and business results.
2. Translate consumer, cultural, and market insights into actionable strategies across product, price, promotion, communication, and Visual Merchandising
3. Ensure brand coherence and equity across all touchpoints while enabling local adaptation.
4. Support and contribute to global campaigns, collaborations, and content initiatives, ensuring consistency, innovation, and measurable impact on awareness, traffic, conversion and average basket.
5. Monitor brand performance and equity KPIs
6. Collaborate with and influence cross-functional international teams, ensuring strong alignment between HQ and local markets for a unified brand experience, locally relevant.
7. Partner closely and act as the bridge between creative and business departments

 

Your profile:

• Strong strategic capabilities. Ability to set a clear strategic brand transformation roadmap. Track record of implementing such brand transformation.
• Strong drive for results, solution oriented and leading cross functional teams behind achievement
• Proven Management by objectives, driving the organization through Objectives & KPI’s.
• Track record of navigating in international businesses
• Culturally astute, understanding different international cultures, attracted by & curious of meeting others. Establishing respectful relationship
• International experience, having operated and lived in different countries. Minimum language skills: English + Italian + (French optional). Others are a plus.
• Entrepreneurial, self-starter, solution driven, loyal, non-ego driven but fact based and pragmatic.

Key Behaviors: Thinks Strategically, Drive for Results, Put Clients first, Collaboration (loyal, fact based & nonpolitical), Build Engaged Team, Act as an Owner.