B2B Commercial Executive, FTChinese

About us

The Financial Times is one of the world’s leading news organisations, globally recognised for its authority, integrity and accuracy, with a mission to deliver quality information and services worldwide.

At the FT, curiosity thrives and ambitious thinking is rewarded. Here, you’re given the chance to reach millions, create work that matters and deliver impartial journalism in a polarised world.

In our warm, collaborative culture, you’ll connect with a diverse community of experts who support your growth, career aspirations and wellbeing.

Your future at the FT will be filled with opportunities that challenge and inspire you. With no fixed path, you’ll discover new skills and forge a career that can take you anywhere.

Build a newsworthy career at the FT.

Our commitment to diversity, equity and inclusion 

We believe in the power of unique perspectives and want all voices in our organisation to be heard, respected and valued. A supportive workplace is one where employees feel they can be themselves and operate to their full potential. We are committed to removing barriers for everyone, with a focus on addressing those faced by underrepresented groups.

Role Overview

This role focuses on driving subscription business growth with corporate, institutional, and academic clients, handling the full lifecycle from marketing and lead conversion to client servicing and project coordination.

In addition to supporting the Mainland China market, the role will work closely with the FT global corporate subscriptions team and international partners to promote and deliver subscription solutions for corporate clients with Chinese-language needs.

Operating in a bilingual (Chinese/English) environment, the successful candidate will collaborate across teams to implement marketing campaigns, drive client conversion, and ensure high-quality project delivery. Strong teamwork, client understanding, project management, resilience, and communication skills are essential.

Key Responsibilities

1. Marketing Execution

• Implement marketing campaigns targeting corporate clients to increase lead generation and enhance brand impact.
• Draft marketing copy, coordinate campaign asset production, design customer journeys, and oversee implementation.
• Manage campaigns across email, advertising, and social media, optimizing registration and conversion paths.

2. Sales Management

• Proactively engage potential clients to drive registrations, subscriptions, and renewals.
• Participate in subscription product presentations, solution discussions, and tailored proposals.
• Maintain client data and relationships, coordinating internal resources to meet client needs.

3. Customer Support

• Operate subscription service systems to support registration, account management, and access permission settings.
• Provide technical support and daily consultation to clients, enhancing their user experience.
• Collect client feedback and support continuous product and service improvements.

4. Project Management

• Translate client and project requirements into actionable plans, collaborating with Product and Tech Teams to deliver new features.
• Participate in testing and delivery of key processes (e.g., registration, access permissions, data configuration).
• Coordinate digital campaign design, customer journey and features implementation, ensuring quality and timely delivery.

5. Global Collaboration & External Partnerships

• Collaborate closely with FT’s global B2B sales, marketing, and operations teams to jointly promote corporate subscriptions, ensuring aligned execution and resource integration.
• Support overseas partnership initiatives, including joint marketing campaigns and channel integration projects.

Strengths You'll Need

• B2B Marketing & Sales: Proven experience in B2B promotion or sales, with a solid understanding of client conversion and renewal cycles.
• Content & Campaign Execution: Skilled in digital marketing, with the ability to write compelling copy, design customer journeys, and coordinate creative asset production.
• Technical Know-how: Basic understanding of registration workflows, access management, and data tracking concepts; ability to collaborate effectively with technical teams.
• Communication & Resilience: Strong client service mentality with the ability to handle complex challenges in multi-party collaborations, client feedback, and project changes.
• Bilingual Communication: Excellent written and spoken communication skills in both Chinese and English, with the ability to collaborate across time zones and teams.

What’s in it for you? Our benefits

Our benefits vary by location but we are committed to providing best-in-class perks across all our offices. These include generous annual leave, medical cover, inclusive parental leave packages, subsidised gym memberships and opportunities to give back to the community. Full details of our benefits are available here.

We’ve embraced a 50% hybrid working model (averaging two to three days onsite) that fosters trust and remote adaptability while encouraging in-person camaraderie and peer learning. Additionally, we are open to accommodating specific flexible working pattern requests for all roles where feasible.

Accessibility

We are a disability confident employer and Valuable 500 signatory.

Please let us know if you require any reasonable adjustments/personalisation as part of the application process or to enable you to attend an interview. If you would like to discuss your requirements or have any questions, email talent@ft.com and a member of our team will be happy to help.

Further information

At the FT, we embrace innovation and the use of technology and appreciate that individuals may leverage AI tools as part of their job application process. Whilst we are happy for you to use AI to assist with your application, it is essential that all information provided is authentic and accurately represents your skills, experience, and qualifications.

Candidates should be aware that the use of AI throughout the application process may be monitored to ensure a fair and transparent hiring process for all.

Please beware of fraudulent job postings and offers claiming to be from the Financial Times. All legitimate opportunities will direct you to apply through the official Financial Times careers site, and the FT will never ask for financial information, payments, or referrals to third parties during the hiring process. If you have any concerns about the legitimacy of a job posting or suspect any scam activity, please contact talent@ft.com. 

 

 

 

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