B2B Asst Comms Manager

End Date

Thursday 20 November 2025

Salary Range

£39,825 - £44,250

We support flexible working – click here for more information on flexible working options

Flexible Working Options

Hybrid Working

Job Description Summary

We are looking for an Assistant Comms Manager to join our team and support on the creation and delivery of integrated marketing campaigns to drive engagement and consideration with Financial Advisers, delivering commercial impact through best in class creative.

Job Description

This role sits within the Insurance and Pensions full funnel team within Brands Marketing & Experience (BMX).

You’ll be part of a team responsible for delivering the Scottish Widows Intermediary and Employer comms campaigns.    You’ll support in the delivery of integrated marketing campaigns to drive engagement, consideration and commercial outcomes and will build relationships with internal and external agencies to create and manage the production of compelling campaigns.

Additionally, you’ll ensure high quality creative output from brief to ideation across all marketing channels and will innovate across our channel mix to ensure our go to market strategy for B2B campaigns are best in class.

We’ll look to you to build strong business relationships with key partners and support functions and ensure the successful and compliant delivery of campaigns happen to budget and time.

About you

• Values & Behaviours – Thinks We not Me. Is outstandingly collaborative with peers and colleagues across teams and this is demonstrated through their actions as well as their words. Is not competitive over jurisdiction, glory or power. Simply put they want to work with others to enable the bank to win in the market with customers. They are humble, actively listen, and actively learn
• Multi-channel marketing – proven experience across multi-channel campaign delivery, with experience across the full channel mix. Proven record of assisting in the delivery of best-in-class campaigns that deliver clear commercial outcomes, to support major product launches, strategic marketing initiatives, content development and creation, and more.
• Campaign management – proven expertise in assisting in the delivery of multi-channel engagement and consideration campaigns safely and compliantly to FCA rules. 
• Media buying –  experience of working with media agencies to plan and deliver digital display, content and social media plans, reporting and optimising throughout.
• Individual pensions, workplace pensions, annuity and/or protection marketing experience and/or marketing to B2B customers is desirable.
• Experience of managing budgets and optimising campaigns so they are delivering against outcomes.
• Creative delivery – proven experience in producing innovative and effective creative, in partnership with in house studios and external agencies. A keen eye for details and the imagination to raise the bar whilst also working to brand guidelines.
• Control Management –experience managing budgets, workflows and risks associated with their marketing plans. This includes adhering to accurate budget management
• A curious, proactive mindset with a desire to continuously learn and improve.
• Be clear on the campaign KPI’s and ensure we are regularly optimising and improving.

About working for us

Our focus is to ensure we are inclusive every day, building an organisation that reflects modern society and celebrates diversity in all its forms. We want our people to feel that they belong and can be their best, regardless of background, identity, or culture. We were one of the first major organisations to set goals on diversity in senior roles, create a menopause health package, and a dedicated Working with Cancer initiative. And it is why we especially welcome applications from under-represented groups. We are disability confident. So, if you would like reasonable adjustments to be made to our recruitment processes, just let us know.

If you are excited by the thought of becoming part of our team, get in touch. 

At Lloyds Banking Group, we're driven by a clear purpose; to help Britain prosper. Across the Group, our colleagues are focused on making a difference to customers, businesses and communities. With us you'll have a key role to play in shaping the financial services of the future, whilst the scale and reach of our Group means you'll have many opportunities to learn, grow and develop.

We keep your data safe. So, we'll only ever ask you to provide confidential or sensitive information once you have formally been invited along to an interview or accepted a verbal offer to join us which is when we run our background checks.  We'll always explain what we need and why, with any request coming from a trusted Lloyds Banking Group person. 

We're focused on creating a values-led culture and are committed to building a workforce which reflects the diversity of the customers and communities we serve. Together we’re building a truly inclusive workplace where all of our colleagues have the opportunity to make a real difference.