AVP, Data Science

Mandatory Reference Checking Scheme (“MRC”) for Hong Kong

The Mandatory Reference Checking Scheme is a framework to facilitate Authorized Institutions (“AIs”) to bilaterally obtain reference information during their recruitment process for certain positions, such that misconduct information in an individual’s previous employments can be provided to AIs to inform their employment decisions.

For information related to MRC Scheme, “Frequently Asked Questions for In Scope Individuals” is published by HKAB/Industry Guidelines (https://www.hkab.org.hk/en/home) or further information will be available upon request, if it is applicable to the position(s) applied.

Country of Location:

China Hong Kong

Job Responsibilities:

• Understand business priorities and lead the delivery of data-driven digital engagement use case with squad team running in Agile mode

• Design and implement next-best action framework by applying cutting edge models to acquire/engage and retain customers
• Design/Implement data models/ pipeline required for modeling
• Review and validate models’ effectiveness and performances
• Maintain and update existing next-best-actions models to comply with bank’s AI governance guideline
• Transform campaign management by embed analytics in each step of below:
  • Pre-campaign analysis and targeting
  • Generating targeted customer base
  • Performing campaign tracking and post evaluation
  • Campaign fulfillment
  • Campaign Evaluation and Review
  • Provide analysis to facilitate Marketing for campaign designs and marketing strategy setting
  • Build and enhance data model to improve efficiency and accuracy
  • Gather market statistics to conduct competitor analysis and model the bank’s market position
• Advise on appropriate analytical models based on available data, technology and platform
• Prepare reports based on analysis and present to management with strategic actionable insights
• Translate unstructured business questions into quantitative problems
• Generate and test hypotheses, analyse and interpret the results of product experiments
• Develop & maintain various performance dashboard by Tableau
• Work closely with internal stakeholders and external vendors on project planning and execution
• Support frontline and adhere to anti-money laundering and counter terrorist financing controls in accordance with regulatory standards and CNCBI policies.

Requirements:

Responsible for performing advanced analysis to

·         Drive data analytics application primarily on customer life cycle management, campaign optimization and personalization

·         Leverage actionable analytics and valuable insights to drive business results / strategic decision making