Audience Platform Architect - Campaign/AJO

Job Description:

This is a hybrid position where you must be able to go into the office 3 days a week in Plainsboro, New Jersey.

Successful candidates for this role display the following:

• AI/Innovative – you have an innovative mindset with experienced in AI and agent development

• Value-Driven Approach - you have successfully delivered value to your client or company, and you are able to effectively communicate what was the problem, solution, alternative paths and remedy

• Technical Solution Design – you must champion best practices when designing and presenting solutions, alternatives and rationale

• Critical Thinking - you must be able to assess requirements and develop solutions that meet or exceed those needs while factoring for any relevant technical debt

• Solutioning & Storytelling – you arrive with an opinion, refer to your experience and tell a compelling story adjusting to your audience

• Proactiveness - you are a self-starter, you identify a need/gap and fill it, while you also know when to seek coaching and support.

• Attention to Detail - you pay attention to details, are thorough and elaborate. You take ownership of your work and can contribute to the completion of thorough and polished deliverables.

• Curiosity - you are sincerely interested in marketing and technology. You are a student of successful strategies and an observer of new tactics or emerging technologies.

• Adaptability – you can adjust to the changing needs of a client/project and their varying priorities.

Key Responsibilities

• Lead technical demonstrations and requirements gathering

• Design scalable, reusable journey components and logic frameworks aligned with business needs

• Develop high-level journey blueprints supporting personalization and multichannel orchestration

• Oversee journey logic validation and support AJO builders across agile pods

• Create technical architecture documents, data flow diagrams, and integration blueprints

• Plan audience segmentation and data strategies

• Define and optimize data import/export processes and ETL workflows

• Evaluate and enhance Adobe I/O events and webhooks for real-time data flows

• Architect multi-channel customer journeys (email, SMS, push, web, mobile) with real-time triggers

• Implement AI-powered send-time optimization and content recommendations

• Promote consistency and enable experimentation across teams

• Collaborate with data science and personalization teams to embed next-best-action logic

• Monitor engagement data and recommend design optimizations

• Provide reusable templates, frameworks, and documentation to accelerate team enablement

• Develop real-time and batch data integration patterns within AEP

Qualifications

• Bachelor's degree in Experience Design, Marketing, Information Systems, or equivalent experience

• Adobe certifications (AJO, RT CDP, CJA) or related MarTech credentials

• 5+ years in experience architecture, customer journey design, or marketing technology

• Hands-on experience with MarTech platform migrations or enablement

• Background in regulated industries (e.g., healthcare, insurance)

• Proficiency in Agile environments and collaboration across multidisciplinary teams

• Deep understanding of AJO, Real-Time CDP, and decisioning platforms

• Familiarity with multichannel personalization, compliance (HIPAA, TCPA), and consent frameworks

At dentsu, we believe great work happens when we're connected. Our way of working combines flexibility with in-person collaboration to spark ideas and strengthen our teams. Employees who live within a commutable distance of one of our hub offices, currently located in Chicago, metro Detroit, Los Angeles, and New York City, are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles). Dentsu may designate other Hub offices at any time. Those who live outside a commutable range may be designated as remote, depending on the role and business needs. Regardless of your work location, we expect our employees to be flexible to meet the needs of our Company and clients, which may include attendance in an office.

The annual salary range for this position is $78,000 - $126,500. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.

Benefits available with this position include:

• Medical, vision, and dental insurance,

• Life insurance,

• Short-term and long-term disability insurance,

• 401k,

• Flexible paid time off,

• At least 15 paid holidays per year,

• Paid sick and safe leave, and

• Paid parental leave.

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com.

#LI-hybrid #LI-JH2

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