The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for.
The New York Times is looking for a social media editor with experience in journalism, social media strategy, off-platform video promotion and collaborating on projects that involve crowdsourcing, social media reporting and research.
You will establish a vision for shaping and targeting our journalism for different platforms, and you will be responsible for understanding and developing new strategies, tools and workflows as those platforms evolve. This means you'll be building our presence on Facebook, Instagram, TikTok, WhatsApp and emerging platforms. Engaging our readers, monitoring on-site and off-platform conversations for story ideas and integrating readers' contributions into our reporting is essential.
You will know how to adjust social programming targets and priorities amid a shifting global, 24-hour news cycle and ever-changing platform landscape. You will also work with reporters and editors across the newsroom on how social media and readers' voices can inform our journalism, both pre- and post-publication.
This is an in-office position, based in LA and includes regular attendance in the office four days each week. There may be some flexibility to work remotely per your departmental guidance. The schedule for this position includes weekends.
Responsibilities:
Leading The Times's social presence across our main accounts, ensuring coverage of breaking news and live events; conceiving and executing innovative social plans for enterprise projects; and leveraging videos, photography and graphics to elevate our off-platform report.
Supporting the increase in video production across the newsroom by prioritizing time-sensitive projects and ensuring that our video journalism reaches a wide audience off-platform.
Developing and refining the voice of The Times on all of our off-platform channels, exhibiting excellent news judgment and audience-sensitive framing
Collaborating with Social Visuals editors and across our Video team on developing and executing visual storytelling formats and strategies for social platforms
Building creative social native content (e.g. visual cards, Instagram stories, etc.)
Skillfully editing, shaping and elevating headlines, copy and visual assets for social media
Suggesting story ideas, identifying video opportunities and partnering with desks across the newsroom to produce stories that:
Anticipate readers' prospective social and search needs sparked by a Times exclusive or a news event
Respond to readers' real-time social and search needs and trends
Developing testing strategies around medium (images, video) and message (headline, social share text), to inform a constantly updating set of best practices for engaging off-platform audiences (Social, Search, etc.)
Partnering with editors across the newsroom to workshop on-platform framing of articles that leverage off-platform performance insights and reader interest
Interpreting data and signals to know what pieces are the right fit for what audiences both on and off our platforms
Tracking success through engagement rates, growth statistics, reader responses and other metrics
Working with journalists in the newsroom on best social media practices, including framing pieces for specific audiences
Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world
This role reports to the Weekend Deputy Social Editor
Basic Qualifications:
2+ years of experience in social media or digital journalism
Deep understanding of all mainstream and some emerging social channels
Consistent record running Facebook, Twitter/X and Instagram accounts for major media outlets
Preferred Qualifications:
Strong editorial judgment; comfortable with experimenting and refining strategies to optimize article-sharing for different social audiences
Strong writing and editing skills, and knowledge of Times style or the ability to absorb and apply it quickly
Demonstrated interest in visual storytelling, including through video
A passion for news and a commitment to The Times and its journalistic mission
Skill at bridging specialties, including reporting, editing, product, analytics, design and user research
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