Associate Director, Paid Social

WHY DEPT®?

We are pioneers at heart. What this means, is that we are always leaning forward, thinking of what we can create tomorrow that does not exist today. We were born digital and we are a new model of agency, with a deep skillset in tech and marketing. That’s why we hire curious, self-driven, talented people who never stop innovating.

Our culture is big enough to cope and small enough to care. Meaning, that with people across 20+ countries, we’re big enough to provide you with the best tools, global opportunities, and benefits that help you thrive. While acting small by investing in you, your growth, your team, and giving you the autonomy to solve our clients' problems, no matter where you are in the world. 

About You

Associate Directors, Paid Social are responsible for independent paid social performance and client management on the most complex, strategic accounts for their team as well as overseeing teams consisting of Associates, Senior Associates and Managers of Paid Social. They serve as the primary POC for their assigned clients by answering client emails, leading weekly calls, and developing and implementing both short and long-term strategies. Associate Directors, Paid Social are also primarily responsible for maintaining client relationships through QBR development, and recurring check-ins with client contacts.

Associate Directors, Paid Social are responsible for truly exemplifying DEPT’s core values and fostering a positive work environment – where they are driving motivation and excitement across teams. They are responsible for the career development of their team members whether they are direct or indirect reports. This includes overseeing training, implementing additional practice exercises as needed, and ensuring goals and rocks are being hit. They are expected to have direct reports who also manage junior employees. Associate Directors must be able to effectively manage Associates and Managers and show a track record of career development for their junior team members, with an emphasis in paid social excellence.

Associate Directors, Paid Social are expected to have an understanding of their individual team members’ hours and how client resourcing should potentially be adjusted if there is an inefficiency. To continue to keep their team open for new business, they should look to expand Ripe Concepts adoption, adjust teams if necessary, or express to their manager the need for an additional hire. They are expected to constantly be looking for ways to creatively open up their team’s senior bandwidth for growth opportunities.

JOB RESPONSIBILITIES  

• Maintaining a deep understanding of Facebook/Instagram, TikTok, Snapchat, Pinterest, LinkedIn, UAC, as well as a core understanding of growth services (Programmatic, Decision Sciences, Creative, SEO/CRO), where they fit within the client funnel, and when to leverage/push strategy around each to meet client goals.
• Serving as the day-to-day contact for the largest paid media accounts and a point of escalation on small to midsize accounts.
• Owning, coordinating and ensuring the successful completion of the client’s entire account roadmap (inclusive of growth services), ensuring they are aligned with the client’s goals & priorities.
•  Staying up to date on paid social trends and maintaining an understanding of the impact to clients’ business goals.
• Owning the overall media planning strategy of their accounts with the support of their Director and account Client Partners as needed. 
• Ensuring appropriate processes & best practices are in place for client management & spearheading implementation when they are not present.

QUALIFICATIONS 

• A minimum of 6 years paid social experience 
• A proven track record of successfully managing accounts with varying goals, spend levels, attribution models and incorporating the right agency tools, growth teams, and expertise to build stronger performance and growth
• A deep understanding of Meta ads manager and be skilled at effectively communicating paid social goals, targets, and direct-response tactics to clients and can get into the weeds when necessary.
• Excellent organizational and communication skills: you’ll need to be able to oversee several projects and effectively communicate and teach optimization tasks to multiple team members at once, all while looking for opportunities to streamline account work through automation and developing a QA plan for each client
• History of communication with higher-level client contacts (C-levels for small to medium companies, VPs+ for large companies) to provide agency POVs and build a stronger relationship

Additional things that will impress us: 

• The ability to identify upsell opportunities across all agency offerings and execute on those opportunities to grow revenue on existing clients
• You are skilled at effectively communicating/teaching optimization tasks to multiple team members at once and have past experience managing managers
• Successful track record of crafting and participating in sales pitches and audits
• Proven prior work experience managing a P&L and hitting margin targets
• You are comfortable working with 3rd party tracking platforms (e.g., Kenshoo, SA360)
• The ability to quickly determine a need (and argue) for additional marketing channels (e.g., SEO, display, mobile, YouTube) in a given campaign
• Proven prior work experience managing direct reports / team members and demonstrated ability to mentor and develop direct reports into more senior roles

WHAT DO WE OFFER?

We are a collaborative, open-door, best-idea-wins environment that fosters personal and company growth and has fun doing it. Here is a snapshot of our  benefits package:

• Healthcare, Dental, and Vision coverage
• 401k plan, plus matching
• PTO
• Paid Company Holidays
• Parental Leave

The anticipated salary range for this position is listed below. Salary is based on a range of factors that include relevant experience, expertise, physical location, and organizational impact. This is based on a 40-hour workweek and leveling. Keep in mind, we're flexible. 

WE SUPPORT YOU BEING YOU: 

DEPT® is an equal opportunity employer (EOE). We believe our work is its best when our people feel safe and free to be themselves. We’re committed to an inclusive and barrier-free recruitment and selection process and workplace, regardless of anyone’s lived experience, race, color, religion, sex, national origin, age, disability, and genetic information. So tell us about any accommodations you need. It’s totally confidential and only used to make sure you feel fully supported at every step.

DEPT® participates in E-Verify, meaning your Form I-9 information will be sent to the federal government to confirm you are authorized to work in the U.S. 

We are a B Corp-certified company passionate about purpose-driven work.  Our hope is that you can feel good about the contributions DEPT® is making to the world and we always have an open door for your ideas in making the world a better place. 

DEPT® is a pioneering technology and marketing services company that creates integrated end-to-end digital experiences for brands such as Google, KFC, Philips, Audi, Twitch, Patagonia, eBay and more. Its team of 2,500+ digital specialists across 30+ locations on 5 continents delivers pioneering work on a global scale with a boutique culture. 

Learn more about DEPT®

 

DIVERSITY, EQUITY, & INCLUSION

At DEPT®, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives.

Not sure you meet all qualifications? Apply, and let us decide! Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do. We believe in giving everyone a fair chance to shine. 

We also encourage you  to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us.

Want to know more about our dedication to diversity, equity, and inclusion? Check out our efforts here.

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