Prudential’s purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people’s career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.
This role will partner with Operations to align the communication strategies for channel engagement in promoting DIY services by providing support, knowledge and toolkits of these services to channels. This role will focus on designing seamless training and incentive programs to equip and motivate channels to further promote DIY offerings to their customers.Job Responsibilities
Channel engagement: Partner with Operations to work with channels to align on DIY service promotion strategies and goals.
Training and support: Partner with Operations to provide training and tools (e.g. RM meetings, PRUNews) to channels to ensure they are well-equipped to promote DIY services.
Customer-facing content: Develop toolkits that channels can use to facilitate their clients to DIY and communicate the benefits to them.
Incentive programs: Create and manage incentive programs to motivate channels to drive DIY service adoption.
Channel feedback: Collect and analyze feedback from channels to identify challenges and opportunities for improving DIY service promotion.
Collaboration and coordination: Facilitate regular meetings and communication with channels to ensure consistent messaging and strategy execution.
Performance tracking: Monitor and report on channel performance and DIY service adoption rates.
Job Requirements
Bachelor’s degree in Communications / Marketing/ Business or related disciplines
5+ years of working experience in channel engagement, communications, marketing campaign/ incentive program management (preferably in financial services institution)
Strong understanding of channel engagement and marketing channels and tools
Excellent in content development and communications
Proven ability in managing multiple projects and meeting deadlines
Proficiency in marketing analytics and reporting tools
Creative thinking and strong problem-solving skills
Excellent command of English and Chinese (written and spoken)
Prudential is an equal opportunity employer. We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of sex, race, age, ethnic origin, educational, social and cultural background, marital status, pregnancy and maternity, religion or belief, disability or part-time / fixed-term work, or any other status protected by applicable law. We encourage the same standards from our recruitment and third-party suppliers taking into account the context of grade, job and location. We also allow for reasonable adjustments to support people with individual physical or mental health requirements.