Area Sales Manager

Badger Meter - Where Every Drop Counts and So Do You
 

At Badger Meter, we're more than a leading global water technology company - we're innovators with a mission: to preserve and protect the world's most precious resource. For over 120 years, our trusted solutions have enabled our customers to optimize the delivery and use of water, maximize revenue and reduce waste.

Every employee at Badger Meter is an important part of our success. Here, your work doesn't just move a business forward - it shapes a more sustainable future. We are committed to building a workplace where we celebrate differences, empower voices, and encourage fresh ideas that drive innovation.

When you join us, you'll find:

• Purpose-driven work that makes a real difference in communities around the globe.

• Career growth and development opportunities designed to help you achieve your potential.

• A supportive, inclusive culture where collaboration and creativity thrive.

Be part of something bigger. At Badger Meter, your contributions will ripple far beyond the workplace - creating lasting change for people and the planet.

What You Will Contribute:

The Area Sales Manager is responsible for business development, all sales including Key account management across all market sectors and product lines.

Responsibilities:

• Build relationships with existing and new customers by understanding their businesses and proactively provide solutions as well as establish new business potentials in the UK.
• Independent field sales with regular face to face customer meetings.
• Develop and implement strategic sales plans to achieve company objectives, Sales KPI’s and revenue targets
• Maintain and grow key accounts and manage existing framework contacts.
• Build and maintain strong relationships with key customers, partners, and stakeholders, ensuring a deep understanding of their needs and preferences.
• Foster a collaborative and inclusive team environment, promoting open communication, accountability, and a customer-centric mindset. Communicating daily with UK sales team and attend UK Sales meetings.
• Be professionally active on social media with relevant thought leadership and digital sales approach.
• Present Key sales presentations when required to customers at business conferences and events.
• Identify new business opportunities and market trends to capitalize on growth opportunities which you track in the CRM system.
• Collaborate cross-functionally with marketing, product development, and other departments such as Inside Sales, After Sales Support and/or Technical Sales Support etc. to optimize sales strategies and enhance the customer experience.
• Support pre sales requests, specifying products and technical configurations for various application needs.
• Prepare and issue quotation/ proposals across various markets, multiple products both liquid and gas detection.
• Record and progress sales opportunities, proactively follow up quotes with external sales and customers directly.
• Salesforce case management. Review, categorise and respond to queries received. Logging all correspondence onto customer account records.
• Stay up to date on industry trends, competitive landscape, and best practices in sales and sales leadership.
• Participate and report sales figured during local sales team meetings. Documenting key order intake, notable sales developments, general activity leads, quotes, trials and forecasting.
• Attend and Assist in the planning and execution of trade fairs and events
• Handle customer complaints together with customer support team.
• Participate in role specific and recommended personal development training

Education and Experience:

• Bachelor Degree Preferable / preferable in Electrical / Mechanical Engineering, Mechatronics, Automation Technology, Environmental Engineering or related fields
• 5 years or more of professional experience in a similar role
• Demonstratable experience working with BTB customers, distributors, resellers and end users.

Skills:

• Preferably experience and detailed knowledge in Water Quality and Gas Detection with view to enhance technical and practical skills in Municipal Water, Flow Instrumentation.
• Preferably Experienced with the UK Water sector and industrial applications. Clean and Waste Water.  
• Environmental and process knowledge – desirable.
• Intermediate knowledge of Microsoft office and CRM software
• Proven success producing business growth and working towards sales targets.
• Self-motivated, tenacious individual with excellent communication skills who brings “can do” motivation to work every day with a strong customer service focus.
• Strong organisational and prioritising skills
• Essential experience with inside sales, quote, order processing.
• Ability to engage, motivate, train customers and distributors

Competencies:

• Collaboration: Work collaboratively with others across the organization to achieve shared objectives.
• Communication: Convey information and ideas clearly and concisely to individuals or groups in an engaging manner that helps them understand and retain the message; listen actively to others.
• Initiating Action: Take prompt action to accomplish work goals; take action to achieve results beyond what is required; be proactive.
• Work Standards: Setting high standards of performance for self and others; assuming responsibility and accountability for successfully completing assignments or tasks; self-imposing standards of excellence rather than having standards imposed.

What we offer:

• Competitive Salary package
• 25 days holiday plus bank holidays
• Employer matching Auto Enrolment Pension
• Company Sick Pay
• Car Allowance
• EAP
• Group life Cover
• Optional Private Medical Cover

At Badger Meter, we see diversity and inclusion in all its dimensions as a strength of our globally operating organisation. As an equal opportunity employer, we make our personnel decisions regardless of gender identity, ethnicity, religion and belief, age, sexual orientation, national origin or disability.

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