Analyst, Digital Insights

The E.W. Scripps Company is hiring an Analyst, Digital Insights. This role will be responsible for analysis of user behavior, content consumption patterns, and trends across streaming and digital touchpoints. Work closely with research and analytics leaders to extract actionable insights to inform content decisions, optimize user experiences, and drive audience growth.
 

Scripps offers a remote  work option for this position
 

WHAT YOU'LL DO:

• Understand, manage, and work with data from various sources including streaming platforms, websites, audience surveys, and social media platforms.
• Assist with analysis of streaming and digital data including viewership patterns and behavior and content performance trends.
• Assist with data interpretation to derive actionable insights that will guide audience acquisition and retention strategy, content strategy, and platform improvements.
• Evaluate performance of content across different categories, formats, and platforms.
• Assist with consumer research (both formal and informal) to ensure initiatives are grounded in consumer understanding.
• Coordinate and communicate insights to business stakeholders.
• Work with analytics team to set up custom dashboards and reports.
• Collaborate with and train broader research and analytics team on digital and streaming measurement.
   

WHAT YOU’LL NEED:

• BA/BS degree in related discipline or equivalent years of experience preferred
• Generally, 3+ years experience in related field preferred
   

WHAT YOU'LL BRING:

• Experience in the TV/media industry preferred
• Mastery of Microsoft Office (Excel, Word, Outlook, PowerPoint)
• Exceptional organizational skills and ability to meet deadlines
• Excellent written and verbal presentation skills
• Ability to effectively communicate in a variety of formats (i.e. email, written reports, one-on-one discussions, formal presentations)
• Knowledge of digital analytics tools such as Conviva, Parse.ly, Google Analytics, Adobe Analytics, Amplitude, or similar platforms a plus
• Strong analytical, problem-solving, and critical thinking skills
• A proclivity of curiosity and discernment
• A passion for media and data
   

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If you are a current Scripps employee, please do not apply on this site. Please access our internal career site at Worklife > My Info > View Open Positions at Scripps.

SCRIPPS’ COMMITMENT TO A CULTURE THAT CREATES CONNECTION:

At Scripps, we are committed to a culture that reflects the audiences and communities we serve. We are intentional about creating an environment where employees, our audiences and other stakeholders feel valued and inspired to reach their full potential and create connections. To successfully deliver on this commitment, we must understand and reflect the values and perspectives those around us embody. That process begins by looking inward to build and celebrate a respectful workplace where everyone feels a sense of belonging and connection. By continuing to cultivate an environment where all employees have a fair chance to succeed, are included, valued, and seen, we will strengthen the connections that drive positive business impact and align with our core purpose. 

ABOUT SCRIPPS:

The E.W. Scripps Company (NASDAQ: SSP) is a diversified media company focused on creating a better-informed world. As one of the nation’s largest local TV broadcasters, Scripps serves communities with quality, objective local journalism and operates a portfolio of more than 60 stations in 40+ markets. Scripps reaches households across the U.S. with national news outlets Scripps News and Court TV and popular entertainment brands ION, Bounce, Defy TV, Grit, ION Mystery and Laff. Scripps is the nation’s largest holder of broadcast spectrum. Scripps is the longtime steward of the Scripps National Spelling Bee. Founded in 1878, Scripps’ long-time motto is: “Give light and the people will find their own way.”

As an equal employment opportunity employer, The E.W. Scripps Company and its affiliates do not discriminate in its employment decisions on the basis of race, sex, sexual orientation, transgender status, gender, color, religion, age, genetic information, medical condition, disability, marital status, citizenship or national origin, and military membership or veteran status, or on any other basis which would be in violation of any applicable federal, state or local law. Furthermore, the company will make reasonable accommodations for qualified individuals with known disabilities unless doing so would result in an undue hardship for the company.