Access Marketing Lead

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Job Description

As a member of Takeda Oncology, your work will contribute to our bold, inspiring vision: We aspire to cure cancer. Here, you'll build a career grounded in purpose and be empowered to deliver your best.

As the Access Marketing Lead, you will lead Patient Value & Access (PVA) strategic and tactical planning for a successful upcoming launch delivering optimal patient access and reimbursement while managing gross-to-nets to maximize asset value. You will coordinate and align PVA functions and workstreams to ensure launch readiness, integrated
strategic and tactical planning, and impactful execution to achieve brand objectives and KPIs. You will also collaborate across the US and Global Oncology BU including Marketing, Sales, HEOR, Global Value and Access, and Medical reinforcing a OneOncology Takeda approach.

How you will contribute:

• You will ensure deep Oncology ecosystem insights, understanding, and customer potential barriers and drive value demonstration to support patient access across key stakeholders including Payers, Strategic Accounts, and GPOs along with other critical intermediaries and influencers (e.g., NCCN, etc)
• Develop robust launch tactical resources and tools (personal and non-personal) that support the field organizations, including pull-through and patient support, to realize and measure launch goals, objectives and KPIs
• Lead development and alignment of an integrated PVA launch strategy, tactical plan, and budget/resource management together with the Integrated Brand team; represent PVA in brand, global, and cross-functional activities ensuring tight communication with PVA leadership, alignment of strategy and execution plans, and identify opportunities for synergies.
• Responsible to develop a focused and impactful plan to generate optimal coding, coverage, and reimbursement for upcoming launch across Payers and Oncology stakeholders including GPOs and strategic accounts, as well as other entities (e.g., VA/DoD, potential ICER risk management/preparation, etc.
• Generate deep, actionable, and impactful market and customer insights through leading market research and analytics exercises to ensure critical understanding of drivers/barriers and opportunities/threats
• Support and contribute to launch sales and GtN forecast, build bottoms up coverage forecast, and partner with PVA teams on contracting strategy and scenario planning for GPO and Payers (across segments and channels)
• Develop impactful tools, resources, and materials for clarity on coding, support coverage and value demonstration (e.g., PIE, Payer and Strategic Account Value Proposition), and reimbursement with focus on field teams includes sales support and pull-through
• Partner to identify and develop critical capabilities needed for a successful launch as the Oncology market continues to be dynamic with shift in needs to ensure success
• Support reach to PVA customers by partnering with field teams leads to develop innovative and creative ways reach access to decision-makers, stakeholders, and influencers (e.g., non-personal and digital programing)
• Accountable for robust project management keeping PVA team on cadence with brand timelines, set clear timelines and milestones for PVA, and manage budget/resources in concert with the PVA leadership team.
• Identify additional and emerging opportunities and levers to drive access and mitigate threats, challenges and hurdles to patients receiving access to therapy.

Minimum Requirements/Qualifications:

• Bachelor’s degree in a related field required; Advanced degree preferred (MBA/MPH/PharmD/PhD)
• 9+ years of pharmaceutical industry experience required with a strong track record of success including launch experience in complex and competitive therapeutic areas (i.e., multiple MOAs, unique patient journey, generics/biosimilars, shifting market dynamics)
• 7+ years of experience in US access strategy, analytics, payer marketing, and/or consulting related experience with both Pharmacy and Medical benefit products in managed classes required
• Oncology/Hematology market access launch experience required
• Strong understanding of the US healthcare system, policy influence/impact, and flow of product, dollar, and decision-making across key stakeholders preferred
• Strong knowledge of US access market dynamics and how managed care organizations (i.e., PBMs, National and Regional Payers, IDNs etc) make decisions across commercial & public channels
• Ability to lead across functions and engage with senior Oncology BU leadership with robust verbal and written communication skills
• Demonstrated ability to collaborate and partner with commercial and medical colleagues reinforcing a OneOncology Takeda
• Exemplify Takeda’s core values – Integrity, Fairness, Honesty, Perseverance

More about us:

At Takeda, we are transforming patient care through the development of novel specialty pharmaceuticals and best in class patient support programs. Takeda is a patient-focused company that will inspire and empower you to grow through life-changing work.

Certified as a Global Top Employer, Takeda offers stimulating careers, encourages innovation, and strives for excellence in everything we do. We foster an inclusive, collaborative workplace, in which our teams are united by an unwavering commitment to deliver Better Health and a Brighter Future to people around the world.

This position is currently classified as "hybrid" in accordance with Takeda's Hybrid and Remote Work policy.

Takeda Compensation and Benefits Summary

We understand compensation is an important factor as you consider the next step in your career. We are committed to equitable pay for all employees, and we strive to be more transparent with our pay practices. 

For Location:

Boston, MA

U.S. Base Salary Range:

$174,500.00 - $274,230.00

The estimated salary range reflects an anticipated range for this position. The actual base salary offered may depend on a variety of factors, including the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job. The actual base salary offered will be in accordance with state or local minimum wage requirements for the job location. 

U.S. based employees may be eligible for short-term and/ or long-term incentives. U.S. based employees may be eligible to participate in medical, dental, vision insurance, a 401(k) plan and company match, short-term and long-term disability coverage, basic life insurance, a tuition reimbursement program, paid volunteer time off, company holidays, and well-being benefits, among others. U.S. based employees are also eligible to receive, per calendar year, up to 80 hours of sick time, and new hires are eligible to accrue up to 120 hours of paid vacation. 

EEO Statement

Takeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or characteristics, marital status, status as a Vietnam era veteran, special disabled veteran, or other protected veteran in accordance with applicable federal, state and local laws, and any other characteristic protected by law.

Locations

Boston, MA

Worker Type

Employee

Worker Sub-Type

Regular

Time Type

Full time

Job Exempt

Yes

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